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Scoring return traffic for your website: 4 dos and don’ts

Most online marketers spend most of their time trying to get traffic to their site via SEO and other methods. But the question you really should be asking yourself is this: How can I get people to not only visit my site and convert, but also return to my site and do it all over again? ... Read more

Balancing customer acquisition and retention

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Three steps for turning traffic sources into conversions

As an affiliate marketer, your primary goal is turning your website visitors into converting traffic — in other words, getting people to actually click an ad and deposit money at a gaming room. Here are three steps for boosting your chances of doing just that with different traffic sources. ... Read more

Ways to increase gaming revenue

What are the most effective marketing tactics you can use to get your visitors to actually sign up to the casino affiliate programs you promote and actually become conversions? ... Read more

Protect against player theft: How to catch operators cross-marketing to your players

How seeding your affiliate partners' email lists and keeping an eye on the terms and conditions you've signed can help protect your casino affiliate business from stats shaving, player shaving, and other undesirable "untagging". ... Read more

Master the science of player lifecycles

Casino affiliates typically get commission based on the lifecycles of players they refer: the longer the player plays at a gaming site, the greater the commission earned by the referring affiliate. Needless to say, then, it’s to an affiliate’s advantage to promote longer life cycles from the players they send. ... Read more
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