UFC skirting sports ban with fight at tribal casino

UFC 249 is looking to be the first full-fledged professional sporting event of the COVID-19 lockdown and it's likely taking place at the Tachi Palace tribal casino in California. The move to Tachi Palace comes as UFC chief Dana White believes the show must go own, even if it skirts the law and widespread calls…

Mayweather-Pacquiao Betting Hits Fever Pitch

This Saturday's bout between Floyd Mayweather and Manny Paqcuiao is being billed as the Fight of the Century, and if betting action is any indication, it may live up to that hype. According to reports from online and land-based sportsbooks, action on Mayweather-Paquiao is reaching a fever pitch in the days ahead of the big…

FIFA World Cup 2014 Winners & Losers

Loser: Anyone Banking on the Big Boys Central Europe has produced winners in six of the last ten World Cup Finals and, of course, Germany was the winner in this year's Finals. That said, this wasn't a particularly good year for teams from heavily populated Central European countries. Recent Cup winners including France, Italy and…

How To Combat the Summer Slump

Traditionally, summer hasn't been the best time to promote online gambling products. There's the summer slump and we always need to find some creative ways to get around it. This year, however, is a bit different due to one particular event - the World Cup. So here are some possibilities for beating the summer slump,…

World Cup 2014 Content & Promotion Tips

The FIFA World Cup is one the biggest sporting event on the planet with a total viewing audience over 700 million. For sports betting affiliates, that massive international audience offers plenty of chances for player conversions from almost any country you can name. How big is World Cup 2014? Over the course of 32 days…

2014 Kentucky Derby Content Tips & Promotions

The Kentucky Derby, a.k.a. The Fastest Two Minutes in Sports, is approaching faster than the well-conditioned colts that run it. That’s great news for sports betting affiliates because the Run for the Roses is one of those events that appeals to huge demographic slices, not just your run-of-the-mill sports bettors. (No offense to run-of-the-mill sports…

What Australia’s Advertising Crackdown Means for Affiliates

Australia is one of those countries that usually takes a live-and-let-live approach to online gambling.  Aussies are free to wager online and operators are free to advertise their products during Australian sporting events. That arrangement worked out pretty well in the wager-happy Land Down Under until a recent explosion of live odds advertising during television…

Worldwide Sports Betting Calendar

[caption id="attachment_35158" align="alignright" width="300" caption="Any given Sunday, Monday, Tuesday..."][/caption] Sports betting is a year-round activity across the globe, but even the most rapid fan bases have an off-season. Just like you keep an eye on worldwide holidays, it's important that sports betting affiliates keep an eye on the ebb and flow of worldwide sporting seasons.…

Is Baseball Betting Dead?

Baseball is as American as mom and apple pie; that's how the saying goes anyways. Baseball betting, on the other hand is hardly a blip on most North American-facing sports betting affiliates' radar. Some sites don't even bother covering baseball and wind up doing most of their US business during football season and the NCAA…