If you are already running an online sportsbook or casino affiliate website, you will likely have chosen WordPress as your content management system. If you have then you made a good decision; it’s the most popular website builder in the world for a reason. Of course, choosing the right website builder means nothing if you…
Email marketing is one of the best ways that casino affiliates can reach their audiences and keep them engaged. If you haven’t already integrated email marketing into your site and acquisition and retention activity, it is important to think about which platform is best for you. With so many options to choose from, knowing which…
You don’t need us to tell you that sports betting is big business in the US. Since the repeal of the Professional and Amateur Sports Protection Act (PASPA) in 2018, the industry has grown to become worth more than $1bn with no signs of that growth slowing down. This presents a tremendous opportunity to affiliates…
Every year, Google releases countless updates that sometimes catch affiliates off-guard. The May algorithm update was the latest, and it’s the biggest change the Silicon Valley giant has made in a long time. If you’ve noticed changes to your website traffic recently, this might be the reason why. But what has happened, and what can…
If you’re considering getting involved in affiliate marketing, you’ll probably have already started the initial phase of online research. And as you’ll quickly discover, there is a lot to learn – which can be daunting if you’re unfamiliar with how it all works. Don’t worry if you’re confused, though, because we’re here to help. This…
When you start creating content for your affiliate website, one of the first questions you’ll probably ask is whether you should update your content. The simple and short answer is yes, and you have plenty of reasons for doing so. Updating your old content can help keep you relevant in search ranking results, but it’s…
Pay-per-click (PPC) advertising is one of the most popular forms of advertising for online gambling affiliates. But what does it mean, and do casino Google ads – and sports betting, for that matter – have to abide by different rules compared to other industries? We will answer both of these questions in this article... What…
If you’ve already taken the leap to start an online affiliate business, you’ll know all too well that generating stable revenues from your website or websites is easier said than done. Earnings can be tremendously volatile and depend on several factors such as how well your site is ranking month on month to whether there…
When you start out in the online gambling affiliate space, you will come across several new terms such as CPA and PPC, hybrid and ranking content. Some of these terms will clearly be different, but with others, there can be similarities and crossovers with their meanings. Perhaps the most confusing term of them all is…
When you get started as an iGaming affiliate, you’ll quickly realize there is a lot to learn – especially if you have no prior experience in the industry. Understanding the key terms is crucial if you want to succeed and gain the trust of players, and having good background knowledge of the sector’s history will…
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