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How to Link Build Without Potentially Harming Your Business

Back in the early days of search engine optimization (SEO), link building was one of the best ways to grow your online presence. But unfortunately, poor practices led to several problems. Google has become increasingly strict on websites that perform link building in a traditional sense, and financial penalties are at an all-time high.  But…

An Update on Google’s Third-Party Cookies 

For a couple of years now, iGaming affiliates have been keeping a close eye on Google’s impending removal of third-party cookies. And for those that have not yet taken steps toward preparing for this new reality, they might have received another lifeline.  Google has announced yet another delay to its alternative approach to third-party cookies.…

The Best Free Data Tools

When you start an iGaming affiliate website, you will soon learn that tracking site visitors, clicks, and conversions is vital to the success of your business. There are plenty of data analytics tools on the market, some of which are well worth the financial investment required to use them. But when you’re just getting started,…

A Guide to Setting Up a PPC Campaign on Bing

When considering the best platform for paid advertising, the vast majority of online sportsbook and casino affiliates turn to Google. After all, it’s the world’s largest search engine so why would you not use it? While advertising on Google can certainly yield results, you should also think carefully about how you can make yourself stand…

How to Protect Your Site From Cyberattacks

When running an iGaming affiliate business, you’ll quickly learn that there are many areas that you need to consider beyond simply building a website and writing content. One of the most important factors is, without a doubt, maintaining the highest levels of website security. Cyberattacks are extremely damaging, but in most cases they are preventable.…

Google Bans the Use of Rich Snippets for Gambling Products

Keeping up with Google’s changes is difficult, to say the least. The company releases thousands of updates annually, and – as a gambling affiliate brand – you need to consider that you might be subjected to further restrictions with any one of these updates. In June 2022, Google opted to remove its rich snippets for…