Every year, Google releases countless updates that sometimes catch affiliates off-guard. The May algorithm update was the latest, and it’s the biggest change the Silicon Valley giant has made in a long time. If you’ve noticed changes to your website traffic recently, this might be the reason why. But what has happened, and what can…
Pay-per-click (PPC) advertising is one of the most popular forms of advertising for online gambling affiliates. But what does it mean, and do casino Google ads – and sports betting, for that matter – have to abide by different rules compared to other industries? We will answer both of these questions in this article... What…
As your affiliate brand grows, you’ll probably notice that spammers start targeting your website. This is common in every niche, but even more so if you’re in the iGaming sector. Google has clamped down significantly on spam in recent years, and it shows no signs of slowing down in its quest. Not dealing with spam…
Being an affiliate is not as easy as many think it is, especially for those that focus on Search Engine Optimization to drive traffic to their sites. This requires not only a comprehensive understanding of SEO, but also the ability to create and publish content to the highest possible standards. And all of this needs…
For a few years now, we’ve known that a shakeup in the way marketers use third-party cookies was on its way. But what are these changes and how will they affect affiliates? Read on to find out. Cookies and what kind we are talking about Let’s quickly revert to what a cookie is, and the…
In recent years, discussions about online privacy have grown louder and louder. We saw the EU implement its comprehensive General Data Protection Regulation (GDPR) in 2018, and since then, many of the world’s largest technology companies have come under the spotlight for how they use data. Google has decided to contribute toward a more private…
Reviews of online sportsbooks and casinos are the foundation of most affiliate brands and as such must be of the highest quality. But that is not always the case, with affiliates taking a volume over value approach to reviews so that they can quickly onboard brands and offer more options to their players. Those that…
Google’s search engine metrics are ever-changing and trying to keep up with each update is difficult if not impossible, especially for smaller sportsbook and iGaming affiliates. The Google algorithm changes multiple times a year, and it’s up to you as a website owner to ensure that your site maintains best practices so that it doesn’t…
Do you remember the days when link building was largely about securing backlinks at any and all cost? I think it’s fair to say those days are now over. Google has become much smarter in recent years, and affiliates adopting these practices have found out the hard way that still using these tactics can lead…
Paid advertising is one of the best ways to stand out as an affiliate, and it’s not surprising that a growing number of brands are engaging in paid media campaigns. Many focus their efforts on Google Ads – this is not a surprise given Google’s position as the world’s number one search engine. However, the…
News in the iGaming and Sports Betting affiliate world moves fast.
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