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An Update on Google’s Third-Party Cookies 

For a couple of years now, iGaming affiliates have been keeping a close eye on Google’s impending removal of third-party cookies. And for those that have not yet taken steps toward preparing for this new reality, they might have received another lifeline.  Google has announced yet another delay to its alternative approach to third-party cookies.…

Google Bans the Use of Rich Snippets for Gambling Products

Keeping up with Google’s changes is difficult, to say the least. The company releases thousands of updates annually, and – as a gambling affiliate brand – you need to consider that you might be subjected to further restrictions with any one of these updates. In June 2022, Google opted to remove its rich snippets for…

Everything You Need to Know About Google’s Broad Algorithm Update

Every year, Google releases countless updates that sometimes catch affiliates off-guard. The May algorithm update was the latest, and it’s the biggest change the Silicon Valley giant has made in a long time.   If you’ve noticed changes to your website traffic recently, this might be the reason why. But what has happened, and what can…

Everything You Need to Know About PPC Gambling Advertising on Google

Pay-per-click (PPC) advertising is one of the most popular forms of advertising for online gambling affiliates. But what does it mean, and do casino Google ads – and sports betting, for that matter – have to abide by different rules compared to other industries? We will answer both of these questions in this article... What…