Is Twitter a Viable Tool for Casino Affiliates?

If you follow the news much, you wouldn't be faulted for seeing Twitter as the social media platform of choice for loudmouths and others who simply want to spout an opinion. But did you know that Twitter is also a great medium for casino affiliates to communicate directly with their best customers, while dredging up…

Paddy Power (Briefly) Suspended from Twitter

Paddy Power has a reputation for being the online gambling operator that's willing to push the envelope when it comes to online marketing on social media. That reputation, however, may have caught up with the Irish bad boys this week when their Twitter account (@paddypower) was briefly suspended for violating the social media service's terms…

Three Social Media Mistakes Practically Every Business Makes

Has anyone ever told you that you're doing social media all wrong? If your like most web publishers, they probably should have. Social media is a deceptively simple business tool that most businesses, including web-based businesses, usually wind up botching in a big way. Fortunately, most common of these mistakes involve some relatively simple fixes…

Creating a Social Media Plan That Actually Works

Social media can be something of an acquired taste for casino affiliates. Of course everyone knows they need to get social, but not everyone feels like diving into this nebulous pool. If you're nervous about developing a social media strategy, you can relax. Conquering social isn't that hard. But we warn you, it's going to…

Social Media Strategy Update: Google Indexes Less Than 4% of Tweets

If Twitter is part of your big picture SEO strategy, you're probably giving it more credit that Google currently does. According to a new study from Stone Temple Consulting (STC), as reported on by SearchEngineJournal.com, Google only indexes about 3.4% all Tweets. Even worse, most of the accounts that are getting indexed are influencers with…

Boost Your Social Media CTR with These Simple Techniques

Whether you view social media as a necessary evil or are a Twitter power user one thing is clear - social activity without click-throughs is a ultimately a waste of time. After all, you're not Tweeting and crafting LinkedIn posts to make new friends, you're doing all that work to get new customers. This topic…

15 Marketing & Media Stats to Ponder for 2015

We all know the general idea of how important social media is in the business space these days. But it's hard to comprehend the full scale of things until we have a look at the actual numbers. So today, let's take a look at 15 interesting pieces of marketing and social media stats - something for…

Facebook Ads vs. Twitter Ads

If you want to try social media marketing as part of your affiliate marketing efforts, there are obviously two main players on the market that you should look into first - Facebook ads and Twitter ads. But which is best? Which can be the better performing platform for you? Are your customers distributed evenly between the…

Google SERPs Set to Add More Social Content

Social media content will have a much more prominent place in Google SERPs with the completion of an, as-yet-unnamed, Google update. The update, which is being reported on by the SEO press, is being rolled out slowly and could be a big boon for web publishers with a strong social media presence. Specifically, the search…

Is Social Media the New SEO?

Has social media supplanted SEO as the key to grabbing higher page rankings? That's a question that plenty of casino affiliates are asking but, according to recent posting on Search Engine Journal by Kelsey Jones titled, How Social Media Changed SEO and Why Your Business Can't Thrive Without it, it's already too late. Jones says…