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Top December Affiliate Promotions

The holiday season isn't necessarily high tide for casino affiliates, but it doesn't have to be a total bust either. Here are a few online casino bonus promotions that can goose your revenues before the Christmas goose hits the table. Red Returns - Ground control to casino affiliates: Red Returns' Major Tom Online Casino brand…

How To Audit your Affiliate Site to Maximize Conversions and UX

Over the last couple of weeks, I’ve been putting my sites through a rigorous audit in order to maximize user experience (UX), page views and conversions before re-investing further into my sites. In fact, one of my goals for 2014 is to focus on much more user experience, brand loyalty, coding and curate better content…

Exclusive Interview: Owen Kerr, Founder of Pepperstone

[caption id="attachment_37761" align="alignright" width="237" caption="Owen Kerr"][/caption] Hello, Owen! Can you please tell us more about yourself? What brought you to the forex industry? What drives you? Etc. I am the CEO and one of the Founders of Pepperstone. FX Trading used to be very inaccessible for the average trader who wanted to profit from the…

Top Online Poker Room Loyalty Programs

Bet365 VIP Scheme Bet365's very British VIP Scheme hits on all cylinders when it comes to making players feel like their business is valued. The plan is tiered with Bronze, Silver, Gold and Platinum levels that reward players as they move up in rank. That ranking up formula has worked pretty well for social gaming…

What’s the Problem with Quotas & Minimum Player Terms?

[caption id="attachment_36972" align="alignright" width="244" caption="Minimums and quotas can cause serious frustration."][/caption] Are quotas and minimum player terms bad for affiliates? Ask any number of smaller casino and sports betting affiliates that question and you're likely to get an earful. In a recent article on Gaming Affiliate Guide titled, Why Quotas & Minimum Player Terms are…

13 Reasons to Attend Barcelona Affiliate Conference 2013

The Barcelona Affiliate Conference (BAC) is taking place October 3-6 in the heart of Spain. BAC is aimed at affiliates who are looking for some great networking opportunities and insights into the growing Spanish and Latin American markets. If that's not enough to get your interest, here are 13 more reasons to attend BAC: Networking…

NFL Season is Here(!): Bets and Brands to Promote

NFL Football is big business US-facing sports betting affiliates and this week is when the revenue train leaves the station. Starting on Thursday, September 5, regular season action gets under way. By the time the season winds down on February 2 with Super Bowl XLVII (in New Jersey!) somewhere around $380 billion will be wagered…

Behind-the-Scenes: Players’ Engagement

As an affiliate, you are used to send traffic to operators, which work out to be a pretty good business for you – I mean, hey, in some cases they even pay! But the question is, what do they pay for? What is it that they do with your players that spark so much generosity…

Best Cross-Selling Products for Casino Players

Working as an affiliate creates many opportunities to promote other products on top of your standard offering. This should result in additional revenues in your bank account. The only problem is choosing those products wisely. Cross-selling casino players is all about relevance and promoting something that your target market can still benefit from, instead of…