Beef Up Your Conversions with These Dead On Call to Action Tips

Crafting an effective call to action is a skill that can take a lifetime to master, but that pays off in a steady stream of player conversions that can boost casino affiliates' revenue streams for years to come. After all, the call to action is that critical moment when you speak directly to your customer…

A Simple Lesson In Bounce Rate

It is a good idea when looking at a website to figure out any issues with the site. There is many ways to do this and many different pitfalls. One way to spot issues is by looking at the bounce rates. Depending on your analytical package, bounce rate can be viewed per page, device, browser,…

End Users Value Performance More Than You Might Think

Is performance a factor you're considering as part of your next major website overhaul? If it isn't, you might want to revisit the issue. According to a recent infographic from MarketingProfs.com titled, The Website Experience Consumers Value Most, a full 52% of consumers say performance is the factor that matter most when visiting a website.…

Bingo Player Acquisition Strategies

Promoting online bingo programs is a great way to diversify your casino affiliate marketing program while nailing down some very steady revenue streams. The biggest barrier in front of all that bingo cash is simply getting your head around how bingo player acquisition differs from poker or sports betting. Bingo is a different world but…

10 Tips for Call to Action Optimization

Optimizing your calls to action is this one thing that can bring you big results with a relatively small investment. Here's what you can do, based on some landing page examples: 1. Use Copy People Expect to See Whenever people visit your site, they do so for a certain purpose, so it's much better to…

Hot Summer Incentives for Cool Affiliate Cash

Catch the Ice Cream Man Chasing down the ice cream man for a cool treat on a hot day is a summertime tradition that's lasted generation after generation. As part of their own hot summer incentives, Ace Revenue is bringing back that coolest of summer icons for their Catch the Ice Cream Man promotion. This…

UX Crash Course: User Psychology

Understanding user psychology is one of the keys to building a profitable online business. After all, people will be interacting with your products through various screens and devices, and whatever product or solution you release, will always be just a set of bits and bytes under the surface. Understanding how those bits and bytes work…

How To Combat the Summer Slump

Traditionally, summer hasn't been the best time to promote online gambling products. There's the summer slump and we always need to find some creative ways to get around it. This year, however, is a bit different due to one particular event - the World Cup. So here are some possibilities for beating the summer slump,…

Alternatives to Google Analytics

Google Analytics is a powerful tool set that gets its straight from the horse's mouth, but it's not the only game in town. A recent report on Search Engine Journal titled, 9 Top Google Analytics Alternatives, took a look at the world beyond Google and found some interesting tools. Here are some highlights from what…

Can Male and Female Gamblers Coexist on Your Site?

[caption id="attachment_39178" align="aligncenter" width="164" caption="If only it was this simple..."][/caption] As an affiliate, you know it is always good to attract customers, the more the merrier, right? An additional source of players could be the female gambling audience, but it may seem¬†challenging to juggle both genders on your site while keeping everyone happy. If we…