How do I become a casino affiliate marketer? This is something of a trick question because getting started in the affiliate marketing business is relatively easy. In most cases, all you'll really need to do is select an operator and fill out a few forms. The real question to ask yourself is, "How do I…
As the US sports betting market matures, a profile of its various inhabitants is emerging. That profile is revealing some very interesting insights into the habits of one the market's most unique players; basketball bettors. According to a recent survey of sports betting habits by the analytics firm Pickwise, people who bet on college and…
The National Football League (NFL) is joining forced with the National Council on Problem Gambling (NCPG) in an effort to help fans keep their gambling habits in check. The campaign encourages fans to plan ahead, and budget when betting on America's favorite sporting obsession. "Stick to Your Game Plan. Always Bet Responsibly," is the central…
New Jersey sports betting operators took in $1 billion worth of wagers during the month of September. That marks the first time in US history that that amount of cash has been legally wagered on sports over the course of a single month. According to the New Jersey Division of Gaming Enforcement, the state's 12…
DraftKings is getting an extra month to iron out the details of its proposed $22.5 billion takeover of Entain. Regulators in the UK, where Entain is based, approved an extension of negotiations between the two gaming industry giants while negotiators figure out the nuances of executive pay, and the more thorny issue of the company's…
Which is the best casino affiliate marketing program? We hope you won't be surprised to find out there's no black-and-white answer to this very common question. Affiliate marketing, as a whole, is a world that covers almost any product or service you can imagine. This ranges from travel packages to toys to casino gaming and…
Aristocrat, an Australian slot machine maker, is acquiring Playtech in a blockbuster deal worth $3.7 billion (USD). It's a huge move by Aristocrat that, in the blink of an eye, turns the company into a major player in the international igaming market. Under the terms of the deal, Aristocrat will be purchasing all Playtech stock…
Sportsradar is offering its Universal Fraud Detection System (UFDS) free of charge to sports federations and state gaming authorities. The move comes as the company reports a global surge in match fixing across a wide range of professional sports. Officials at Sportsradar are alarmed at what they've been seeing on their systems over past 18…
A recent study conducted by the Australian government revealed that Aussies are gambling less than they were two years ago. That same study found that those folks who were still playing, were much more likely to be problem gamblers. Online gambling, however, showed significant growth over that same period. Australia's National Survey of Interactive Gambling…
PointsBet Canada is taking a truly localized approach to marketing as it signs on as the official sports betting partner of Curling Canada. Regulated sports betting is newly legal in Canada and curling is a homegrown Canadian sport that's unlikely to see wagers coming in from outside the country. Under the terms of the deal,…
