UK bingo operators warned to operate responsibly

The regulators at the UK's Advertising Standards Authority (ASA) have a message for UK bingo operators: you're not so special when it comes to rules governing gambling. That appears to be the gist of a recent effort by the ASA to gently remind bingo operators that the products they offer are a form of gambling…

Buzz Bingo set to close 26 UK bingo halls

Buzz Bingo is permanently closing 26 of its 117 UK bingo halls as part of a restructuring action brought on by the global COVID-19 pandemic. It's just the latest sign that "business as usual" will not be "business as usual" when the quarantine lockdown is eventually lifted. As it stands today, the company's remaining 91…

Year-End iGaming Acquisitions and Sell-Offs

As 2015 draws to a close, the igaming industry is busy getting the pieces in place for 2016. This means plenty of operators are moving to acquire new business units while others are busy shedding units ahead of long-planned, big moves. If you're following the pieces on the igaming chess board, here are a couple…

Bingo Player Acquisition Strategies

Promoting online bingo programs is a great way to diversify your casino affiliate marketing program while nailing down some very steady revenue streams. The biggest barrier in front of all that bingo cash is simply getting your head around how bingo player acquisition differs from poker or sports betting. Bingo is a different world but…

10 Content Innovations For Your Affiliate Website

A lot of people assume that affiliate webmasters are hamstrung for interesting content. However, there is some real ingenuity evident in the affiliate market, which just goes to show that, with a bit of inspiration, you can wring a lot of variety out of our niche. Here are ten innovations from affiliates, who have thought…

Top Bingo Products for 2014

PAF Partners PAF Partners is an online gaming operator with deep roots in the land-based casino gaming world that reach back to 1966. They've been on the web since 1999 and are definitely a customer-oriented company. PAF is also a great source for bingo conversions. Their three big bingo products, Bingo Variant, Bingo with Friends,…

Top Bingo Affiliates

BingoPort.co.uk Too often, sites that try to do a little bit of everything wind up doing nothing well, but that's not the case with Bingoport.co.uk, Founded in 2007, the UK-based site offers bingo players a whole slate of services ranging from reviews to bonuses and, of course, free bingo and slots. BingoPort's pastel color palette…

Best Cross-Selling Products for Casino Players

Working as an affiliate creates many opportunities to promote other products on top of your standard offering. This should result in additional revenues in your bank account. The only problem is choosing those products wisely. Cross-selling casino players is all about relevance and promoting something that your target market can still benefit from, instead of…