Facebook launches sports prediction games

Facebook is launching a series of free-to-play sports prediction games as part of its recently launched Facebook Fantasy Games features. The new game series is, in many ways, similar to the long-standing, and very popular, Yahoo Fantasy Sports. But is Facebook harboring bigger plans, such as starting its own sportsbook? At its heart, Facebook Fantasy…

Three Social Media Mistakes Practically Every Business Makes

Has anyone ever told you that you're doing social media all wrong? If your like most web publishers, they probably should have. Social media is a deceptively simple business tool that most businesses, including web-based businesses, usually wind up botching in a big way. Fortunately, most common of these mistakes involve some relatively simple fixes…

What’s the Secret to Creating Social Media Engagement?

What's the secret to creating truly engaging social media content? According to content marketing guru Neil Patel, the secret involves a heaping dose of good old fashioned psychology. In a recent posting titled, How to Psychology to Maximize Social Engagement, Patel shared a number of tips for digging into the heads of your readers in…

Creating a Social Media Plan That Actually Works

Social media can be something of an acquired taste for casino affiliates. Of course everyone knows they need to get social, but not everyone feels like diving into this nebulous pool. If you're nervous about developing a social media strategy, you can relax. Conquering social isn't that hard. But we warn you, it's going to…

How to Get More Facebook Shares…With Almost No Effort

Harvesting conversions in the social media space is all about building and sustaining momentum. Every social media platform, and especially Facebook, lives and dies by the number of shares their posts generates. You don't need to be content marketing guru Neil Patel to know that social posts that don't get shared may as well not…

Boost Your Social Media CTR with These Simple Techniques

Whether you view social media as a necessary evil or are a Twitter power user one thing is clear - social activity without click-throughs is a ultimately a waste of time. After all, you're not Tweeting and crafting LinkedIn posts to make new friends, you're doing all that work to get new customers. This topic…

Are Facebook Photos Poison?

Common wisdom amongst social media savvy web marketers has long held that Facebook postings must always be accompanied by a photo for maximum effectiveness. Most of us have taken that rule as gospel, but a new study from Social Bakers, as reported by Search Engine Journal (SEJ), suggests that Facebook photo posts aren't nearly as…

Zynga's Social Nightmare: Tanking Stock Price, Lost Market Share, Bad Games

Zynga was once the darling of the social gaming world with massive market share and incredibly popular games like Zynga Texas Hold 'Em and Farmville. But those salad days seemed a world away from the bad news that's been pouring out of the company over the past few days. Last Friday, Zynga stock prices dropped…

Improve Your Facebook Click Through Rate in a Few, Simple Steps

Facebook is a fairly new web marketing platform that comes with a problem as old as web marketing itself, "How do I get more click throughs?" Beefing up Facebook click throughs, however, isn't quite as complicated as it might sound. Even better, a lot of the tools in your web marketing skill set flow seamlessly…