Writing for people is a key component of content marketing

What is the most important component of an effective content marketing plan? Is it painstaking attention to nuances of the H1 tag? Does it involve a commitment to using your keyword a certain number of times in each paragraph? The short answer here is, no. Effective content marketing marketing strategies are built around quality content…

Ranking your blog isn’t easy, but it’s certainly possible

When it comes to creating a successfully blog, a blog that will rise above the crowds of competition on today's web, there's no getting around the value of organic search. Rising above, in this case, involves getting ranked for your chosen keywords. While this may seem like a daunting proposition to the novice, that's because…

Breathe New Life into Your Content Marketing Strategy

When it comes to crafting an effective content marketing strategy the toughest part is coming up with the actual content. That's a problem that gets even tougher the longer you're actually implementing your strategy. While coming up with content is relatively easy, coming up with relevant content that sparks action from your readers over a…

Repurposing Content, the Value of Mining Your Own Archives

One of the biggest challenges web publishers of all sizes face on a daily basis is creating fresh, meaningful content. That daily grind can, however, be mitigated slightly by the practice of reusing or repurposing older content. This is hardly a new practice, but it's one that's worth revisiting and re-thinking as your website, and…

Unleash the Hidden Marketing Power of Customer Surveys

One of the best ways of figuring out exactly what your customers are thinking is to actually ask them through a survey. Thanks to a plethora of free and easy-to-use survey tools, unleashing the hidden power of surveys is a whole lot simpler than it once was. Here are a few tips to help get…

Content Marketing Crimes You Definitely Don’t Want to Commit

When it comes to content marketing, most of us are pretty pleased with the articles we produce. But are our readers/customers thinking the same thing? The fact is that a lot of content marketing is little more than, regular marketing¬†dressed up in article form and your readers are well aware of that fact. This topic…

User Generated Content is Very Doable for Casino Affiliates

One of the biggest challenges casino affiliates of all stripes face on a daily basis is generating content. The content beast is one that must be fed continuously and those who ignore it do so at their own peril. Generating content is, of course, an expensive and time consuming prospect. That's where user generated content…

How Worried Should You Be About Google Updates?

If you're doing business on the internet, you're doing business with Google. And if you're doing business with Google, you have to do business by Google's rules, and you have to live with Google's ever-changing algorithm updates. These updates, which happen almost continuously, range from the completely unnoticed to earth-shattering (Penguin, we're looking at you).…

Do Your Readers Think Your Content is Boring?

Is the content on your gambling blogs boring? While most casino affiliates would never intentionally publish boring content, many of them do exactly that on a daily basis. Even worse, most of them have no idea that the content they're using to lure players in, is actually turning them away. Fortunately, identifying this problem is…