Paddy Power Amps Up Tablet Offerings

Paddy Power is making an aggressive move on the rapidly growing mobile market by enhancing its ability to cross-sell products within existing apps. It's an innovative strategy that plays on the customer's desire to simplify and centralize their igaming app and e-wallets. In a recent interview with EGR Magazine, Paddy Power's head of online operations…

Mobile Keyword Research Tips

If you know nothing else at all about mobile keyword research you probably do know that: Mobile search terms are not necessarily a mirror image of desktop search terms. The mobile web use is rapidly overtaking desktop use. What you might not know is that mobile keyword research best practices have changed considerably over the…