How Important Is Pixel Tracking for Conversions?

As an affiliate marketer, your primary goal is to earn money through commissions - by sending your visitors to a company's site that you are affiliated with. That's pretty clear. But let me ask you, do you have an idea where most of your commissions are coming from? You see, earning money isn't just the…

How Affiliates Can Tie Paid Advertising to Email

When email was born back in 1993, it only served the purpose of communication. Today, it has grown to be an integral part in the grander scheme of things, particularly in the marketing world. On the other hand, paid advertising is a staple in the online marketing world. Before, online ads were put up to solely increase…

Why People Aren't Clicking On Your Banner Ad

Banner ads are about 20 years old now. Throughout the years, they've been a core element of the online advertising space, and virtually every brand out there has used them at some point among their online ads. Granted, 15 or even 10 years ago banner ads were still the thing to do, and they brought relatively good…

The Evolution of Affiliate Marketing

Affiliate marketing is one of the most popular forms of performance marketing. Working with affiliates is the ultimate solution for merchants who want to save on their marketing budgets, and instead let other marketers utilize their own promotional channels to bring in conversions and sales. But the way we know affiliate marketing today hasn't always been like…

How Has Paid Search Evolved?

With new devices being released every year, new trends in their design, and new marketing techniques overall, we will continue seeing changes in search advertising as well. Here's what's worth paying attention to: 1. Larger Devices Taking Over Around a decade ago, every phone manufacturer was trying to make their devices as small as possible. Then came…

3 Small Paid Optimizations To Make

PPC is an ever-changing space where new techniques get developed literally every month. And not only that, but the platforms themselves return the favor and introduce new features almost just as regularly. This forces us affiliates to constantly stay on our toes and look for new ways to optimize our campaigns and improve our CTRs just a…

Is Social Advertising Replacing Search?

According to a study released earlier this year by CMO Council, 54 percent of marketers plan to boost their online budgets in 2014. Marketing managers keep gaining confidence in their online efforts as the results they're able to bring through the different channels available on the web keep growing. But that's not the most interesting part of the…

Who Should Be Careful With Google and Search Arbitrage

Google is known for cracking down on low-quality sites and content. This has been true for a long time for both the organic search results, as well as the paid side of the spectrum - Google AdWords. However, in some mysterious way, Ask.com still manages to go "unnoticed" and continue utilizing their search arbitrage practices on…

There's No Excuse for Not Using Mobile PPC

What's your excuse for not making mobile PPC a part of your current mobile marketing strategy? Do you think that mobile traffic isn't going to convert as well as desktop traffic? Or maybe you're just not interested in optimizing your sites for mobile viewing? Could you possibly be one of those holdouts who think that…