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Everything You Need to Know About PPC Gambling Advertising on Google

Pay-per-click (PPC) advertising is one of the most popular forms of advertising for online gambling affiliates. But what does it mean, and do casino Google ads – and sports betting, for that matter – have to abide by different rules compared to other industries? We will answer both of these questions in this article... What…

Paid Media: What it is and Why Should You be Doing it

As the iGaming affiliate space becomes more competitive, many publishers are looking for different ways to get ahead of their rivals. Paid advertising is becoming increasingly popular and its benefits are potentially significant. But what exactly is paid media? How does it work, and what are the benefits? You’ll probably run into challenges, too, so…

How Important Is Pixel Tracking for Conversions?

As an affiliate marketer, your primary goal is to earn money through commissions - by sending your visitors to a company's site that you are affiliated with. That's pretty clear. But let me ask you, do you have an idea where most of your commissions are coming from? You see, earning money isn't just the…

How Affiliates Can Tie Paid Advertising to Email

When email was born back in 1993, it only served the purpose of communication. Today, it has grown to be an integral part in the grander scheme of things, particularly in the marketing world. On the other hand, paid advertising is a staple in the online marketing world. Before, online ads were put up to solely increase…

Why People Aren't Clicking On Your Banner Ad

Banner ads are about 20 years old now. Throughout the years, they've been a core element of the online advertising space, and virtually every brand out there has used them at some point among their online ads. Granted, 15 or even 10 years ago banner ads were still the thing to do, and they brought relatively good…

The Evolution of Affiliate Marketing

Affiliate marketing is one of the most popular forms of performance marketing. Working with affiliates is the ultimate solution for merchants who want to save on their marketing budgets, and instead let other marketers utilize their own promotional channels to bring in conversions and sales. But the way we know affiliate marketing today hasn't always been like…