Writing for people is a key component of content marketing

What is the most important component of an effective content marketing plan? Is it painstaking attention to nuances of the H1 tag? Does it involve a commitment to using your keyword a certain number of times in each paragraph? The short answer here is, no. Effective content marketing marketing strategies are built around quality content…

Ranking your blog isn’t easy, but it’s certainly possible

When it comes to creating a successfully blog, a blog that will rise above the crowds of competition on today's web, there's no getting around the value of organic search. Rising above, in this case, involves getting ranked for your chosen keywords. While this may seem like a daunting proposition to the novice, that's because…

Ensuring a successful website migration that preserves SEO

Website migration is a stress inducing experience for most SEO consultants and content marketing professionals. After all, it takes a lot of time and effort to build up page-rankings and not very much time to lose them completely while migrating to a new server. But it doesn't necessarily have to be that way if you've…

Trump Bashes, But Doesn’t Actually Understood, Google

US President Donald Trump dove into the realm of SEO forums this week by providing his opinion on Google search results and their alleged bias towards positive news about him. But like so many other SEO newbies, Trump seems to be operating with a fundamentally flawed notion of how search engines actually work. In a…

Breathe New Life into Your Content Marketing Strategy

When it comes to crafting an effective content marketing strategy the toughest part is coming up with the actual content. That's a problem that gets even tougher the longer you're actually implementing your strategy. While coming up with content is relatively easy, coming up with relevant content that sparks action from your readers over a…

Create a Content Marketing Plan That Targets Millennials

Who are the "Millennials" and how can online gambling affiliates craft content marketing strategies that effectively target them? If you can correctly answer that question, you're on track to opening up your content to a huge swath of incredibly tech-savvy new customers. Of course cracking the Millennial has been a challenge for marketers in every…

Repurposing Content, the Value of Mining Your Own Archives

One of the biggest challenges web publishers of all sizes face on a daily basis is creating fresh, meaningful content. That daily grind can, however, be mitigated slightly by the practice of reusing or repurposing older content. This is hardly a new practice, but it's one that's worth revisiting and re-thinking as your website, and…

Cheap SEO Packages Are Not Worth the Savings

One glaring fact that every small web publisher knows about SEO is that implementing an effective SEO strategy is not cheap. So why is it that so many publishers fall for pitches from SEO hucksters who make big promises, but offer low, low prices? It's a paradox that's easy to understand. After all, money is…

Digital Marketing Trends That Will Dominate in 2018

When was the last time you seriously updated your digital marketing strategy? If you're like most small publishers and casino affiliates, you've probably developed a strategy that worked for you somewhere down the line, and haven't spent much time updating it in recent times. But, as we all learn eventually, the marketing strategy that worked…