Getting your own app designed and created is one thing, but then analyzing how actual users interact with it and what you can do to make it better is something completely different. In fact it's often the latter part that's more crucial to your app's success. The core of the challenge is that you can…
Ladbrokes - one of the leading British betting companies - has really kicked their mobile game up a notch recently. As reported by eGaming Review Insights, Ladbrokes beats the competition when it comes to mobile and tablet product satisfaction. The original study / survey rated various operators across a number of specific parameters. The respondents…
A couple of weeks ago, Barry Lowenthal of The Media Kitchen published an article on Digiday about the mobile ad space and its flaws. In short, he says that mobile advertising is still broken. The argument he raises is based on his experiences with a number of new startups and their approach to mobile. Although…
In 2014, Google seems to be more relentless about penalizing webmasters than ever before. The ongoing target right now is link building, and more accurately, unnatural link building. Now, the big problem about it is that Google isn't exactly clear about what they think is an unnatural link. And while it doesn't make our job…
Like most things in online marketing, native advertising is a somewhat old concept that's been re-designed and given a new name recently. Basically, if you know sponsored content then you know native advertising as well. In other words, native ads are nothing more than advertorials that are meant to look like they're organic content (for…
Google doesn't necessarily like online betting. And while they can't disqualify any site just for being a betting site, they will make sure to examine the site's backlink profiles closely, and if they find anything shady, it's a manual penalty. This is exactly what happened to BetOnline a couple of weeks ago. The site wasn't…
Not that long ago - January this year - Gartner conducted a study on the state of the mobile app market. And while the market itself is in a very good condition, the individual app developers tell a different story. Gartner reports that less than 0.01 percent of mobile apps will be considered a financial…
There's a new report released by eMarketer looking into the recent developments in the mobile advertising space. The report is titled: "Mobile Ad Targeting: After Years of 'Spray and Pray,' Signs of Sophistication Appear." If you want to have a look at the complete thing, you can go here. Keep in mind that it's available…
It's reported that by 2015, companies will spend close to $17 million on Big Data technologies. Apart from the fact that the number is stunning on its own, what it means for us is that Big Data has made its presence in the online world, and affiliates need to understand the basic principles behind it…
There are many kinds of data you can put to work through various promotion channels as an affiliate marketer, but on some level, they all fall into one of three groups: First-party data - every piece of information you've gathered yourself through your website, email marketing campaigns or other channels. Second-party data - information collected…
News in the iGaming and Sports Betting affiliate world moves fast.
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