Yahoo! and Google Team Up on Search Deal

Yahoo! has struck a deal with Google that will have Google search results and advertisements appearing on Yahoo! SERPs. This arrangement, strange as it may seem, is a solid indication of exactly how dominant Google has become, and how far Yahoo! has fallen, in the search world. The new arrangement was announced yesterday morning as…

This Time, SEO Might Actually Be Dead

Has SEO finally died? In the light of Google's recent shift to an on-going, self-correcting Penguin algorithm update, that's a question that's definitely worth asking. It's also a question that SearchEngineLand.com writer Nate Dame answered in a recent posting titled, How Google Won the PR War Over SEO, and Why That's a Good Thing. While…

Would Your Site Still Rank Without SEO?

Close your eyes for a moment and imagine a world without SEO. It's easy if you try. The fact of the matter is that plenty of websites get gangbuster traffic, conversions, and rankings without every sweating even the basics of SEO? No link profile? No problem. But how can a website possibly do anything without…

Google Panda Update On its Way…Penguin Updates Will Never Stop

Google is hitting the SEO world with a solid one-two punch that includes a new Panda update and a never-ending Penguin update. The twin announcements represent a rare moment of clarity from Google in its communications with SEO watchers. That is to say, both of them included relatively solid time frames that referred to  named…

Why is Google Flip-Flopping on Penguin & Panda Updates?

Would it really be so difficult for Google to let webmasters know when their sites have run afoul of the latest Panda or Penguin updates? And would it be too much to ask the world's largest search engine company to run these algorithms on a regular, scheduled basis so sites that were impacted by them…

Google Advice: Avoid Link Building

Link building is a contentious SEO technique that's left plenty of casino affiliates on the verge of tearing out their hair. That's because over the past few years the practice has see-sawed between best practice and guaranteed penalty. The latest turn in the link building saga is word from Google big wig John Mueller who…

January 2014 SEO & Google Update

Whether you think SEO is dead or not, that company called, Google, still probably has a lot of pull on your day-to-day web marketing activities. What follows are a few headlines from January, 2015's SEO, Google Update, PPC and content marketing news that might have slipped past you while you were busy trying to figure…

SEO Topics That Need to Die

Over and over again ... the same topics keep sprouting up in the SEO industry. And that's especially true if you're looking for any sort of beginner advice. There's literally no end to this craze. So today, we're looking into the four top topics in SEO that just need to die already! 1. Black Hat SEO…

Is It the End of an Era?

Over the recent years, we've seen a lot of things happening in the SEO space. Namely, we've had to deal with two main algorithm updates - Panda and Penguin - and their next iterations. These updates have resulted in many shakeups on the results pages, with some websites and brands even becoming completely extinct. We've…

Google Updates: A Look Back at 2014

2014 was a pretty good year for Google updates as far as casino affiliates were concerned. Despite a few tweaks to Penguin and Payday Loan, most white hat players were spared from any major chaos from the big brains at Google. But just because Google's algorithm updates didn't have affiliates tearing out their hair, they're…