Mobile ad spending is estimated to grow another 75 percent in 2014 and probably reach an all-time high. Right now, the global mobile ad market stands at $18 billion, an amount that's impressive by any measure. A big portion of those budgets go to promoting mobile games in multiple genres. The mobile game market, in…
One of the common mistakes that advertisers make when launching a new campaign is focusing only on getting the cheapest clicks possible, and as many of them as possible. When, in fact, a much more important metric in the long run is how likely that traffic is to convert. In other words, there's not much…
The FIFA World Cup is almost here. The craze starts on June 12 and will go on for over a month, concluding on July 13. What this means for affiliates are great opportunities for some seasonal profits and a way to reach new audiences - people who aren't normally all that interested in gambling. Here…
There's a new pool of generic top-level domain names (gTLDs) being added to the world wide web. This will be done gradually throughout the year, and it presents both some great opportunities, but also some serious threats. Talking about the positives first, marketers and affiliates will have a load of new possible website addresses to…
Your website conversion rate is one of the few parameters that truly matter for your marketing effectiveness and overall profits. In fact, working on improving your conversion rate is something that always pays off, even if you just manage to make things better by tens of a percent. So here are 10 things you can…
Quite recently, Google made some changes in AdWords by adding new features and improving the existing ones. Here's a breakdown of what's been going on: Reporting and Management Features This part of the update is targeted towards power users - advertisers running a lot of different campaigns, angles, and spending quite a lot of money.…
Native advertising has been a hot topic for the past year, and it continues to make the headlines this year as well (here, for example). There's a particular opinion circulating around that native advertising will soon see its demise. Does it remind you of anything? Like, for instance, "the death of blogging," "the death of…
Back in January of 2014, Facebook decided to reduce the amount of reach that a typical fanpage / brand page could hope for. They say it's to make the News Feed a more pleasant place for normal users to be in - and we have to agree that this does make sense - but what's even…
A few weeks ago, a short infographic was published on how Facebook ads helped a wine e-commerce site grow their email list, reduce their CPA and grow the overall market share. The reason we're mentioning this here is to prove that Facebook ads can be worthwhile for any type of business, provided that a good…
In a word, yes. And it's not just random speculation, the number has been proven in one of Direct Marketing Association's studies. But let's not get caught up in the number itself. What it signifies in plain English is that in spite of the fact that we're living in the age of social media, email…
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