Retargeting has truly taken over the advertising space ever since it was first introduced by Google as part of the AdWords platform. Marketers have quickly noticed the high CTRs and conversions that retargeting can bring when used creatively. And just to give you an idea of how big retargeting is becoming, nowadays, you can even…
As marketers, we always try to come up with creative campaigns that would give us this additional edge over the competition. But sometimes, this just doesn't work out, and what seems to be a great campaign idea on paper, often backfires in the real world. These five campaigns, for example, didn't go all that well.…
It's reported that 40 percent of Black Friday shopping in 2013 was done through mobile devices. Is there a more legitimate proof that mobile marketing is indeed a thing and that it brings serious results? Probably not. And that's why you really should invest in mobile marketing campaigns if you haven't already. Here are some…
According to Mobile Marketing Watch, mobile ad spending grew by more than 100 percent in 2013. This has resulted in a lot of new insights and experience under everyone's belt. So today, we're taking a look at some of the most effective strategies out there. 1. Cross-Channel Promotion Works The average CTRs on email are…
While landing pages have been around for quite a while, the concept of responsive landing pages is rather new. Nonetheless, if you want to stay relevant in the growing mobile web, it's about time to look into this topic more deeply. To give you a good starting point, here are 12 interesting templates for responsive…
Retargeting has been around for awhile, and some of the early adopters have quite the experience under their belts. Wordstream is one, and here's what they have achieved with retargeting. 1. Better Brand Recall One of the main challenges for Wordstream was that only 3% of their total organic traffic came from branded searches. Even…
We can safely say that people are generally tired of all the changes happening at Google Search. There's one "animalistic" update after another and the craze doesn't seem to end anytime soon. So, how do you market your site on Google Search after Panda, Penguin, and Hummingbird? What has died permanently and what is alive…
Advertising is an ever-changing space. Every year, there are new techniques to learn, and probably even more techniques to forget as they become obsolete. However, there's one channel in particular that continues to rise and introduce new opportunities consistently. Of course, we're talking about Facebook. When it comes to reach and viewer targeting, there's nothing…
Getting email opt-ins has become quite the challenge in 2014, especially if you're still using a basic opt-in form in the sidebar. People are simply no longer that receptive to that kind of stuff, no matter what your offer is. It's probably safe to say that opt-in boxes have started to suffer from their own…
Verifying leads is one of the more complex tasks and challenges that marketers have to deal with online. Basically, the problem is the following. Whenever someone subscribes to your newsletter / product / email list, you have very limited ways of telling whether or not the email they've provided is real. And even if it's…
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