Google’s New Matt Cutts Won’t Be Like Matt Cutts at All

Google is finally replacing Web Spam Chief Matt Cutts and, according to Google, the new Matt Cutts won't be anything like the old Matt Cutts. We'd love to tell you exactly who the new head of Google's vaunted, and highly influential, Web Spam team is, but the search giant is keeping that information under wraps.…

SEO Topics That Need to Die

Over and over again ... the same topics keep sprouting up in the SEO industry. And that's especially true if you're looking for any sort of beginner advice. There's literally no end to this craze. So today, we're looking into the four top topics in SEO that just need to die already! 1. Black Hat SEO…

Google Updates: A Look Back at 2014

2014 was a pretty good year for Google updates as far as casino affiliates were concerned. Despite a few tweaks to Penguin and Payday Loan, most white hat players were spared from any major chaos from the big brains at Google. But just because Google's algorithm updates didn't have affiliates tearing out their hair, they're…

Google Updates Pirate Algorithm

Google is making a stand against bit torrent sites and other sources of bootlegged content with a major update to its Pirate algorithm. The recent update is the biggest since the algo rolled out back in 2012 and could deal a significant blow to sites that host pirated content. Pirate targets keywords that end-users use…

Affiliate Holiday Wish List: Can Dreams Really Come True?

An Extended SEO Break Earlier this year SEO oracle Matt Cutts decided he was going to take a break from the SEO grind for a few months. That worked out so well, for Matt anyways, that he's extended his break until sometime in 2015. If Cutts' break is such a good idea, how about an…

Google SEO Updates: October 2014

October 2014's SEO news was dominated by the long-promised arrival of Google's link-killing Penguin refresh. While Penguin 3.0 is definitely big news, it was hardly the only big news out of the SEO/Google world. The massive search company turned its eye towards internet pirates with a (non-animal-named) anti-piracy update, too. And speaking of colorful characters,…

August 2014 SEO & Google Update

August is a quiet month in most industries and the SEO world is no exception. Last month didn't include too many earth-shattering developments from any corner of Google or the SEO industry as a whole. Of course that doesn't mean there wasn't a steady stream of news coming from the industry during August, 2014. Here…

Is Google’s Penguin Too Tough on SEOs?

No algorithm update has caused more chaos, heartbreak and grey hairs than Google's Penguin update of 2012. Taking aim at non-organic link building, the Penguin tore shredded accepted SEO techniques, such as paid linking, and left web publishers with some seriously time-consuming clean-up projects. Even worse, Penguin data refreshes have been few and far between,…

Google, SEO Update: July 2014

July 2014 was a pretty quiet month for SEO news but a very busy one for hive mind at Google. Besides launching a new algorithm update, the search giant has been slapped with some more interesting "regulations" over in Spain. Of particular note to the SEO world is some very interesting news regarding a man…

Why Google Authorship is Axing Author Photos

Google's announcement last month that it was putting an end to the author photo and Google + count components of the Google Authorship program took many in the SEO world by surprise. After all, author photos were a big part of the program that was designed to make author authority a bigger part of the…