Mobile Predictions for 2015

The mobile market has exploded over the past year in just about every industry you can imagine. From advanced mobile payment systems that make gliding through checkout lines a breeze to social casino apps, mobile is everywhere you look. There's no question that mobile is on the march, the real question is, "Where's it heading?"…

How Has Paid Search Evolved?

With new devices being released every year, new trends in their design, and new marketing techniques overall, we will continue seeing changes in search advertising as well. Here's what's worth paying attention to: 1. Larger Devices Taking Over Around a decade ago, every phone manufacturer was trying to make their devices as small as possible. Then came…

5 Mobile Optimization Tips That Really Drive Traffic

By the end of this year, nearly one out of every four people on the planet will own a smart phone. If you're interested in having better access to this group (which clocks in at around 1.8 billion people) you need to get serious about mobile optimization. Not only is mobile optimization a lot simpler…

The Start of In-App Search Apps and Why We Should Pay Attention

A couple of weeks ago, we saw the launch of an app simply called In-App Search, as covered by TechCrunch. What it does is rather simple in nature. It delivers a search feature that goes through the other apps you have installed on your device and returns the results based on the content it finds.…

4 Deadly Mobile Conversion Mistakes (And How to Avoid Them)

Taking care of conversion rate optimization on your site is probably the best investment you can make. After all, it's this one action that can even double your profits without any additional spending on marketing. That being said, working on mobile conversions is a lot different from seeking conversions on desktop. Here are the 4…

Secrets of a Successful App Launch

The sole fact of having an app should help you expand your business, reach new audiences, or offer the same audience one more way to interact with your brand. However, it's always better to prepare a simple launch plan that will help you multiply your results and maybe even make the whole project profitable from…

How To Build a Poker App from Scratch

App marketing has truly exploded in the recent years, and the trend is only expected to continue in the near future. It's actually estimated that by the end of 2017 there will be 4.4 billion people worldwide using mobile apps. What this means for affiliates is simple: Start creating an app if you haven't already.…

Mobile App Install Ads: Best Practices By Game Genre

Mobile ad spending is estimated to grow another 75 percent in 2014 and probably reach an all-time high. Right now, the global mobile ad market stands at $18 billion, an amount that's impressive by any measure. A big portion of those budgets go to promoting mobile games in multiple genres. The mobile game market, in…

Analyzing the Mobile User Experience Is Crucial to App Optimization

Getting your own app designed and created is one thing, but then analyzing how actual users interact with it and what you can do to make it better is something completely different. In fact it's often the latter part that's more crucial to your app's success. The core of the challenge is that you can…

Just when you thought mobile advertising was fixed…

A couple of weeks ago, Barry Lowenthal of The Media Kitchen published an article on Digiday about the mobile ad space and its flaws. In short, he says that mobile advertising is still broken. The argument he raises is based on his experiences with a number of new startups and their approach to mobile. Although…