ASA’s new Ladbrokes hit is a new regulatory low

The UK Advertising Standards Authority (ASA) is challenging baseline reason with its recent ruling regarding a completely innocuous Ladbrokes' advertisement. At least two outside parties have spoken out against the ruling and called it out for the absurdity that it is. Back in October of 2020, Ladbrokes aired an advertisement on an on-demand video channel…

Ladbrokes gambling addict hire ends with predictable outcome

What would happen if you not only let a self-excluded gambling addict through the doors of a local retail betting shop, but also let him run the entire store? UK operator Ladbrokes found the answer to the question to that question earlier this year when they hired 31-year-old Mustafa Khader to run a branch in…

Sunday Mail article criticizes Ladbrokes customer profiling plan

UK operator Ladbrokes was criticized in a recent Daily Record for engaging in customer profiling practices that the paper says takes advantage of gambling addicts and keeps sharp players off the field entirely. Ladbrokes officials deny the allegations and suggest that the Scottish newspaper based its story on outdated and inaccurate information. At the heart…

UK Gaming Operators Threaten to Pull Sports Sponsorships Over FOBT Changes

Every year, gaming operators in the UK shell out millions of pounds for sports sponsorships of all kinds. This torrent of cash is used for everything from acquiring top level football stars to propping up struggling sports such as horse racing. But if a series of proposed changes to fixed-odds betting terminals (FOBT)passes into law,…

Ladbrokes Coral Stops Honoring Newspaper Odds

Ladbrokes Coral announced this week that they are saying goodbye to a practice that's survived the internet era much longer than anyone would have suspected. On Monday, company officials stated that the UK operator will no longer honor horse racing odds that appeared in the newspaper. While the practice seems desperately antiquated, it's been a…

Ladbrokes Coral Volunteers for Extra Greyhound Tax

UK-based operator Ladbrokes-Coral is bucking the long-held traditions of capitalism and has voluntarily agreed to pay taxes on revenue it collects from offshore greyhound racing wagers. It's a move that sounds fairly altruistic on its face but, when all is said and done, winds up serving the company's needs. Earlier this week, the company announced…

Fitch Warns: UK Regulations Could Have Major Impact on Bookmakers

An proposed set of regulations on UK bookmakers could be bad news for their bottom lines. That's the warning Fitch Ratings, an international credit rating agency, issued in a recent statement. According to the Fitch, UK gaming regulators are prepping a set of draconian regulations on gaming machines such as video poker terminals and slot…

LadBrokes and Digital Sports Tech Partner on Australian Prop Bet Deal

Ladbrokes is teaming up with Digital Sports Tech to bring custom prop bets to the massive Australian sports betting market. It's a move that, if successful, could add a very profitable vertical for bookmakers worldwide. The new partnership will allow Ladbrokes to implement a new level of personalized sports betting by letting punters build their…

Ladbrokes Response to UK Ad Regulators: 'Iron Man is for Adults'

Ladbrokes is defending itself against complaints that a recent Iron Man 3-themed promotion targeted children with a novel argument; Iron Man is for adults. The provocative, and actually quite logical, statement came after the UK Advertising Standards Authority (ASA) suggested that Ladbrokes' used of Iron Man images went against rules prohibiting gambling ads from targeting…

Year-End iGaming Acquisitions and Sell-Offs

As 2015 draws to a close, the igaming industry is busy getting the pieces in place for 2016. This means plenty of operators are moving to acquire new business units while others are busy shedding units ahead of long-planned, big moves. If you're following the pieces on the igaming chess board, here are a couple…