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When's the Best Time to Buy Paid Social Media Traffic?

Opportunities to purchase social media traffic are all over the place these days, but when is the best time to pull the trigger on them? Here are a few times when buying traffic is a great idea. ... Read more

Creating a Social Media Plan That Actually Works

Social media is an essential part of any digital marketing plan, but it's definitely not a plug-and-play option. Here are a few tips for getting your social plan on track. ... Read more

Study Reveals Social Casino Player Profile

2015 was a mixed bag for the social casino vertical. While their overall numbers were down, their hardcore players spent more than ever. ... Read more

How to Get More Facebook Shares...With Almost No Effort

Having trouble getting your Facebook followers to actually share your content? Here are a few tips for increasing engagement on the world's most popular social media platform. ... Read more

Zynga Posts Q3 Profit (No, That's Not a Misprint)

Zynga posted a badly needed profit for Q3. It's the first good news the once dominant social gaming company has had in a very long time. ... Read more

Social Gaming Drives Chuchill Downs Revenue Leap

Revenue is up at Churchill Downs based on some stellar social gaming growth. ... Read more

Social Media Strategy Update: Google Indexes Less Than 4% of Tweets

Is Google living up to its promise to index each and every Tweet? Turns out, only about 3.4% of them ever get indexed by the search giant. ... Read more

Are You Ready to Spend Money on Facebook?

If you haven't started social advertising yet, Facebook is a good place to begin. It's very simple to use, but you do need to make an investment to make it work for you. ... Read more

Zynga Gets Goods News, Bad News

Life at Zynga hasn't been easy for a long time and this week's news from the company prove exactly why. On the one hand, the company posted solid Q1 results; on the other hand, they laid off 18% of their workforce. ... Read more

Boost Your Social Media CTR with These Simple Techniques

Being active on social media is great, but it doesn't necessarily mean you'll get those valuable click-throughs. These social media CTR boosts can insure you get the most bang for your buck. ... Read more
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