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Three Social Media Mistakes Practically Every Business Makes

Social media success is pretty tough, even when you're not making these three incredibly common social blunders. Fortunately, all three are pretty easy to fix. ... Read more

What's the Secret to Creating Social Media Engagement?

The secret to creating the kind of engaging social media content that really captures hearts and minds is to use a bit of psychology. It's nowhere near as hard as you might think and doesn't even require a psychology degree. ... Read more

When's the Best Time to Buy Paid Social Media Traffic?

Opportunities to purchase social media traffic are all over the place these days, but when is the best time to pull the trigger on them? Here are a few times when buying traffic is a great idea. ... Read more

Creating a Social Media Plan That Actually Works

Social media is an essential part of any digital marketing plan, but it's definitely not a plug-and-play option. Here are a few tips for getting your social plan on track. ... Read more

Study Reveals Social Casino Player Profile

2015 was a mixed bag for the social casino vertical. While their overall numbers were down, their hardcore players spent more than ever. ... Read more

How to Get More Facebook Shares...With Almost No Effort

Having trouble getting your Facebook followers to actually share your content? Here are a few tips for increasing engagement on the world's most popular social media platform. ... Read more

Zynga Posts Q3 Profit (No, That's Not a Misprint)

Zynga posted a badly needed profit for Q3. It's the first good news the once dominant social gaming company has had in a very long time. ... Read more

Social Gaming Drives Chuchill Downs Revenue Leap

Revenue is up at Churchill Downs based on some stellar social gaming growth. ... Read more

Social Media Strategy Update: Google Indexes Less Than 4% of Tweets

Is Google living up to its promise to index each and every Tweet? Turns out, only about 3.4% of them ever get indexed by the search giant. ... Read more

Are You Ready to Spend Money on Facebook?

If you haven't started social advertising yet, Facebook is a good place to begin. It's very simple to use, but you do need to make an investment to make it work for you. ... Read more
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