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Promoting NCAA Basketball All Year (Not Just During the Tournament)

[caption id="attachment_32256" align="alignright" width="273" caption="NCAAB is a lot more than March Madness."][/caption] NCAA basketball is something most sports bettors, and sports betting affiliates don't think about much until March Madness begins. That's too bad, because NCAA basketball fans some of the most digitally active and engaged fans in all the sporting world. What's more,  with…

Massive Soccer Fixing Ring Exposed

[caption id="attachment_32231" align="alignright" width="300" caption="Europol Director, Rob Wainwright (center)."][/caption] A Singapore-based criminal group may be responsible for fixing as many as 700 professional soccer matches worldwide, including World Cup Qualifiers. That's the conclusion of a 19-month investigation by Europol. Of the 680 suspicious matches identified, 380 were played in Europe. What's especially distressing to soccer…

Betsson Launches Social Gaming App

[caption id="attachment_32209" align="alignright" width="208" caption="MyFootball Connect screen shot."][/caption] Bettson is jumping into the social gaming market with a new sports product called, MyFootball Connect. The new app uses Premier League soccer as the basis for a bingo-style social game and community. MyFootball Connect offers players social features, like chat, as well as real prizes like…

Superbowl Aftermath: Keeping NFL Bettors Engaged

[caption id="attachment_32178" align="alignright" width="275" caption="The party's over. Now what?"][/caption] Super Bowl XLVII is in the books and while Ravens fans are celebrating, sports betting affiliates are going into mourning. That's because once the NFL season ends, US-facing sports betting all but grinds to a halt. Besides choking off revenue, this slow season means that some,…

Sports Betting Whales: Friend or Foe?

[caption id="attachment_32092" align="alignright" width="280" caption="Whale hunting can be dangerous."][/caption] Whether you're Captain Ahab and the crew of the Pequod, or the proprietor of www.sportsbetting.com, whale hunting has always been a dangerous game. Whales can bring in big rewards, or they can just as easily pull your whole operation underwater. The challenge of dealing, or not…

NHL Content and Promotion Tips

[caption id="attachment_32081" align="alignright" width="150" caption="The NHL is back!"][/caption] Will the NHL's shortened season kill off interest in hockey betting this season? That's a question that many sports betting affiliates are asking now that the hockey professionals are back in business after a labor dispute iced most of the 2012-2013 season. It's definitely not too late…

Top Mobile Sports Betting Apps

Armed with a mobile device, your customers can place bets anywhere, anytime via mobile sports betting apps. Since most people aren't tethered to their computers while watching sporting events, this can provide a more streamlined user experience where bets can be placed from anywhere minutes prior to the start of the game. In this article,…

Ladbrokes Buys Global Betting Exchange Alderney

Ladbrokes is acquiring Global Betting Exchange Aldrerney for €30 million ($40.1 million USD) in a move that could seriously shake up the UK betting exchange market. In a press release, Ladrokes officials laid out a number of reasons behind the purchase, including a desire to build out their digital brands and provide a broad range…

Promoting Super Bowl Prop Betting

[caption id="attachment_31907" align="alignright" width="207" caption="Prop betting starts with the National Anthem and coin toss."][/caption] Super Bowl proposition betting is niche sports betting market that's growing bigger every year. For players, prop bets are an opportunity to have some fun during the big game, whether it turns out to be a blowout or not. For sports…

Finding Guest Bloggers for Your Sports Betting Sites

Sports betting affiliates who are tired of dealing with content headaches should consider working with handicappers and fan site creators on a guest blogger basis. After all, sports fans are some of the most prolific content creators on the web. Developing a network of reliable guest bloggers can not only help draw traffic and links,…