Virtually all across the board, we're seeing people reporting Facebook engagement numbers falling dramatically. In short, what's happening is that Facebook keeps reducing the organic reach for all business/fan pages. This is due to the growing number of pages and crowding up of the whole network. At least that's what Facebook says. However, at the…
Selling digital products on Facebook sounds like a great idea, until you actually start trying to make it work. Even though there are millions of people on Facebook, they are not at all preconditioned to click your affiliate links, so you need to get creative to convince them to do so. Here's what you can…
Social media marketing (SMM) has taken on increased importance to casino affiliates as social networks like become friendlier towards real money gambling apps. As they learned to navigate this new marketing terrain, a lot of businesses, big and small, outsourced their SMM to consultants who handle their entire campaigns. But as these companies began feeling…
Back in January of 2014, Facebook decided to reduce the amount of reach that a typical fanpage / brand page could hope for. They say it's to make the News Feed a more pleasant place for normal users to be in - and we have to agree that this does make sense - but what's even…
Facebook advertising is a very intriguing option for casino affiliates who are looking to target specific geographic areas and demographic segments. Social advertising, however, is a different animal from traditional web advertising and the strategies and tactics that you've used successfully in the past may not play in the social space. For starters, Facebook users…
A few weeks ago, a short infographic was published on how Facebook ads helped a wine e-commerce site grow their email list, reduce their CPA and grow the overall market share. The reason we're mentioning this here is to prove that Facebook ads can be worthwhile for any type of business, provided that a good…
If Facebook and the affiliate marketing industry were to post their relationship status on a Facebook page, it would almost certainly be classified as, "It's complicated." After all, gambling apps like Zynga's Texas Hold 'Em drove a lot of traffic to Facebook in its early days. Those early adopters became a pillar of Facebook's success…
Let's face it: the good ole' days when MySpace and Hi5 were social media sites for 13 year olds who just discovered the internet are gone and today everyone, and their moms (literally), are out on the interwebs. This isn't necessarily bad, especially not for YOU, super affiliate, because, despite the fact that your mom…
Honestly, online casino affiliates and Facebook (FB) do not get along very well. If you have a successful FB page for your website, then consider yourself a very lucky exception, and know that all those hours of your life you considered stolen away by social media granted you a thorough understanding of what people like…
Establishing a worthwhile presence on social media can feel like a real time suck, especially when you're first getting started. That's why plenty of casino affiliates never bother with Twitter, and other social networks in the first place. But conquering Twitter does not have to consume all your free time. In fact, a recent posting…
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