Advertising is an ever-changing space. Every year, there are new techniques to learn, and probably even more techniques to forget as they become obsolete. However, there's one channel in particular that continues to rise and introduce new opportunities consistently. Of course, we're talking about Facebook. When it comes to reach and viewer targeting, there's nothing…
Has Twitter turned morphed from a cutting edge news and information tool into the social media equivalent of the tail that wagged the dog? That’s the point New York Times writer Jenna Worthman makes in an intriguing essay titled, Valley of the Blahs: How Justin Bieber’s Troubles Exposed Twitter’s Achilles Heel. According to Worthman, Twitter has…
The popular Zynga Plus Poker is now available as a real money Facebook gambling app. It's a key component to Zynga's overall Facebook strategy and is, currently, only available to UK players. Though Zynga's been offering real money poker via a downloadable client since April of 2013, but this is the first real money poker…
Twitter is one of the best ways for casino affiliates to tap mobile players through content marketing and its recent ad targeting expansion makes it an even better bet. The popular micro-blogging service already has a pretty robust advertising dashboard that allows advertisers to target users by interest and user name. For example, a poker…
The wizards of Wall Street valued Twitter at somewhere in the neighborhood of $24.9 billion when the company went public last week. That very impressive number that has some Twitter's users wondering how much their tweets factor into the big picture and Time Magazine has developed a tool to help them figure it all out.…
Video ads are this new thing that everyone's been talking about lately. Video ads on Facebook that is. Facebook is expected to introduce these new advertising opportunities at any day now. The only downside though, is that you won't be able to try it out unless you have a budget of $1 million or more…
myVegas One of the hottest trends in the social casino world is using online gaming to drive traffic to land-based casinos and their ubiquitous rewards programs. Few companies have run with this concept better than Playstudios and their MyVegas game suite. MyVegas not only gives end-users a full suite of casino games, it also up…
It’s safe to say that there's a myriad of social media platforms available online. And while a handful of them is the "success group," others are way smaller and cater to much narrower audiences. One of the services that’s worth taking a look at right now is ask.fm. Although it's gotten some bad press recently, it’s…
Facebook is adjusting the algorithm that governs News Feeds to feature more quality content. It's a technically challenging venture designed to help clean up News Feeds and keep end-users in the Facebook ecosystem. While figuring out that Facebook users would like to see higher quality content in their News Feeds wasn't much of a technical…
Groupon is launching a new, global affiliate marketing plan that's designed to streamline their current affiliate model. The new Groupon Partner Network (GPN) brings their entire affiliate marketing model under one roof and eliminates third party partners like Commission Junction from the channel. GPN covers a huge swath of planet with outposts in 34 countries…
News in the iGaming and Sports Betting affiliate world moves fast.
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