Facebook advertising is still a relatively new medium for casino affiliate that many in the industry just don't have a handle on yet. From the outside, advertising on the world's largest social network seems like a pretty attractive option. After all, Facebook has over a billion users worldwide and tracks some pretty detailed demographic information…
If you want to try social media marketing as part of your affiliate marketing efforts, there are obviously two main players on the market that you should look into first - Facebook ads and Twitter ads. But which is best? Which can be the better performing platform for you? Are your customers distributed evenly between the…
The pressure to build up a huge social media base is so strong these days that some web publishers have turned to black hat tech techniques, like buying followers, to help them along. While the thought of spending twenty or thirty dollars on a few hundred Twitter followers sounds pretty appealing, it's a temptation that…
Facebook Founded: 2004 How Many Users: 1.32 billion What it is: Facebook is only the biggest damn social network on the planet and the world's only never-ending class reunion. If you like pictures of other people's kids, vacation photos, and vaguely worded posts designed to garner sympathy and attention, Facebook is for you. Demographic Snapshot:…
According to a study released earlier this year by CMO Council, 54 percent of marketers plan to boost their online budgets in 2014. Marketing managers keep gaining confidence in their online efforts as the results they're able to bring through the different channels available on the web keep growing. But that's not the most interesting part of the…
Dan Bilzerian - If you're looking for a crash course in absolutely dominating Instagram in every way, shape and form, just talk to Dan Bilzerian. He's a multimillionaire, professional poker player whose lavish lifestyle makes Calvin Ayre look like frumpy suburban mom. Bilzerian's non-stop photo feed is packed with snaps of his massive collection of…
Marco Valerio is a Las Vegas-based igaming reporter who, somehow manages to attend just about every igaming conference, networking event and speaker panel you can imagine. Valerio is an insider's insider and his Twitter feed is packed with newsy nuggets and names. If you want to know who's who in igaming, Valerio is your man.
Although social media has become one of the main elements of our online lives, many affiliate marketers in the iGaming space - and in general - don't know how to effectively measure their results and how to create a social media campaign that would turn out profitable. Here are some of the main things you…
Successfully converting players via social media channels like Facebook has proven to be more challenging for gambling affiliates, and businesses of all kinds, than anyone would have expected; and it's not for lack of trying. Businesses have thrown incredible amounts of marketing resources at building a solid social presence, only to find sales leads coming…
For many casino affiliates, establishing a meaningful (read: profitable) presence on social media has turned into the the web equivalent of hunting white whales. All too often, social advertising campaigns frequently involve lots of time and money with little in the way of positive results to show for your efforts. So how can affiliates crack…
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