Retargeting online customers is a concept that's been around since the days when banner ads dominated the Internet marketing world. Thanks to rise of advanced search, social media and other new factors, web publishers are looking at retargeting with a fresh set of eyes. In a blog posting titled, What Exactly is Meant by Retargeting?,…
First of all, what does it mean that a website is sticky or not? Or to give it an even cooler sounding name, what's a website's level of stickiness? Essentially, a site is sticky when its contents are so attractive and beneficial to the visitors that they can't help but stay on the site for…
Pool and billiards are in the shaded area of the affiliate business and do not receive enough exposure to make them a field to be exploited alone, but casino affiliates are often curious about what lays under the shade and we did some research in order to bring you what this business is really about.…
I am a big fan of behavioral economics and to its extension, behavioral marketing, especially to the work of Dan Ariely and Daniel Kahneman just to name a few. I appreciate Daniel Kahneman for the new light he brought on the matter of the contemporary multiple-self that from an epistemological perspective rebuilds the hermeneutics of…
CasinoClub has released a new instant slots game based in the hugely popular CSI: Crime Scene Investigation television franchise. The 5-reel, 20-payline game is loaded with familiar characters from the program including Nick Stokes and others. Television and movie-themed slots are incredibly popular right now and that makes promoting CSI slots a breeze. AffiliateClub is…
Nobody can always get everything right, but here are a few pointers on how to make sure you are getting your marketing on the right track. Try to avoid the following habits in order to be more successful as an affiliate. 1. Getting Stuck on One Model. There is no wrong business model, but there…
Converting leads to buyers is obviously one of the main tasks of every affiliate marketer online. The only thing that's actually more important is driving online traffic. Anyway, as it turns out, there are many reasons why affiliates struggle to convert their visitors and convince them to take advantage of various affiliate offers. Here, we…
[caption id="attachment_33888" align="alignright" width="260" caption="Churchill Downs"][/caption] Every year horse racing fans lay down right around $100 million in bets on the Kentucky Derby. That's a sizable chunk of cash and, since horse betting is perfectly legal in the United States, the Run for the Roses offers up a huge pool of potential conversions. North American…
Essentially, calls to action are what gives your audience or prospective customers this final impulse to click your buy button or your affiliate link. And this is nothing new, affiliates have been using calls to action for a long time. There are, however, some practices that despite being popular, don't bring that much value or…
Binary options signal services traffic in a commodity that's always in great demand; high quality information. They also provide binary options affiliates with a commodity that's in high demand; new revenue streams. The challenge for affiliates is finding reliable binary option signal services that both pay well and provide value for your customers. Here are…
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