[caption id="attachment_36557" align="aligncenter" width="300" caption="Are you ready for some football?"][/caption] The National Football League (NFL) is unquestionably the most popular sport in the United States and every year NFL hype just seems to get bigger. This year's season opens on September 5. For sports betting affiliates, the 528 regular season, 10 playoff games and the…
There are many many different tests you can run on your affiliate site (homepage, specific landing page, etc.) to improve the overall conversions and, ultimately, grow your profits. Here, we've picked just 5 of them that should be relatively easy and fast to implement. For instance, you can set them up today and start receiving…
[caption id="attachment_36420" align="alignright" width="200" caption="Live and strip roulette looks pretty good."][/caption] Live Strip Poker/Roulette Land-based casino operators have long known the value of selling sex to gamblers, that's why casino cocktail waitresses wear short skirts. Over the past few years, savvy Internet entrepreneurs have upped the sex ante by combining it with popular live dealer…
Brian du Toit: BigBCasinos Brian du Toit's been in the iGaming business since 2002 and is another well-established industry veteran who contributes big-time to the CAP Community. His BigBCasinos site is a well-established casino directory that serves players in a whole host of Commonwealth and European markets. Though Big B, as he's known in the…
A lot of studies show that women gamble online more than men. That sounds crazy, right? The difference is that women spend their time playing bingo, slots, scratch cards and a few others. Whereas men are attracted to games in which they can dominate their opponents and find a thrill, women find more value in…
Although online gaming and the casino niche in particular is not highly seasonal (like Black Friday offers, Christmas gifts and so on), some fluctuations can be noticed. And if you don't act on them in any way, you can be leaving a lot of money on the table. What we advise you to do in…
We can all name at least a handful of techniques that are believed to have a positive effect on our conversion rates, but how many of them actually work in a real life scenario? Do pop-ups really work? How about branding elements? Direct and detailed calls to actions? Or better yet, how to increase sales…
The magic of split testing and the results it can bring to any online business, not only affiliate businesses, is staggering. Sometimes all it takes to improve your conversions by 10-30% is one simple change to your call to action or some other element. Therefore, the best possible way of improving your conversions is to…
Forex companies and affiliates are quite familiar with the Traders Compass software provided by trading analytics company, CorrSight. The software has been gaining traction as a means to improve the low trader lifecycle problem in the FX segment over the past year. Building on this success, CorrSight has now made the Traders Compass software available…
Your ability to understand your players' needs can make or break your affiliate business. The thing about being in this line of career is that you always have to strive to deliver the exact thing your customers need/want the most. And the challenging part is to find a way to discover what those needs actually…
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