Get exclusive CAP network offers from top brands

View CAP Offers

Kentucky Derby Promotions and Content Tips

[caption id="attachment_33468" align="alignright" width="271" caption="Churchill Downs, home of the Kentucky Derby"][/caption] The Kentucky Derby is one of the few sporting events that Americans can legally wager on without visiting Nevada. It's also an event that's seeing increased popularity thanks to whiskey soaked parties and ladies in big hats. Put these factors together and the Run…

How To Get More from Your Existing Player Base with NETELLER

The NETELLER affiliate program allows gambling affiliates to increase the amount of money they're earning with their existing player base, no matter where those folks are playing. (Good piece of advice: It even pays when they're not playing.) Affiliates promoting NETELLER can earn as much as 20% of what their players spend online, so long…

CPL vs. CPA vs Rev Share: Which One is Best?

Deciding on a payment model is one of the biggest decisions that gambling affiliates face when selecting new operators to work with. Whether you choose a cost-per-acquisition (CPA), cost-per-lead  (CPL), revenue share, or hybrid payment system has serious long-term consequences, so picking the right one is a top priority. The bigger challenge is deciding which…

What You Can Expect from Revenue Share

On its face, the concept of revenue share is very simple. Affiliates send players to online casinos and sports books and collect a percentage of that player's losses. The problem for affiliates is that different sites use different standards and formulas for defining what exactly constitutes revenue. Two players losing the same amount at two…

Developing International Gaming Markets

[caption id="attachment_32382" align="alignright" width="259" caption="55 million Chinese live outside of China."][/caption] Last year Bovada bet big on global trade by shuttering several of their UK-facing sites in order to focus on the rapidly growing Asian market. Bovada took this strategy one step further by focusing on the Asian expat market, as well. Focusing on international…