Nobody can always get everything right, but here are a few pointers on how to make sure you are getting your marketing on the right track. Try to avoid the following habits in order to be more successful as an affiliate.
1. Getting Stuck on One Model. There is no wrong business model, but there is definitely a business model that won’t work for your website. If you are having problems paying the bills every month, maybe it’s time to look at a new strategy. Don’t blind yourself to what the current situation hints at.
2. Misfocusing. Whilst it is good for a website to have an audience, what’s the point of having one if you don’t have anything to offer? A lot of affiliates put great emphasis on social media and advertising campaigns, but don’t pay enough attention to what their site has to offer that will captivate the audience. You could also have too much to offer and too little social media exposure. Balance is the key.
3. Drawing the Wrong Audience. Casino affiliates will often try to attract players with great promotions and bonuses. Sometimes this technique can backfire because if you are marketing your website mainly for giveaways, you are likely to attract a few real players and tons of free riders. If you are struggling with player conversion, you might want to evaluate what you website looks like from the outside.
4. Launching Promotions for No Reason. Casino affiliates want their players to have a wide range of choice when it comes to promotions. However, countless times we have seen affiliates launch promotions for no reason. Even if they don’t like what is being offered, they put up a banner because they feel like they have to. If you don’t love what you offer, it is very likely that your players won’t either. It is your job to be somewhat selective for your audience.
5. Your Website Doesn’t Stand Out. The casino affiliate business is highly competitive, so you need to know what differentiates your website from all others. Even if it is something small, you should be aware of what is that one value thing that players can find with you. (A special offer, your experienced advice, a cool gadget on your site, great forum conversations, etc.)
6. Assuming Players will Give you Undivided Attention. Remember, you are competing against many, so make sure your texts are persuasive and driving pieces.
7. Not Going the Extra Mile. Some casino affiliates are scared of going the extra mile, yet still expect to draw massive traffic of real money players. Remember that people won’t just line up with their money in their hands, you have to work hard to earn their trust and respect before you can expect commitment. If you don’t have the time to invest in marketing, try hiring someone who does, the results will be worth it.
8. Assuming you Know What Your Players Want. Make sure you take the time to listen to what your players say and ask for. This is key to understanding your audience and being able to provide what they need as casino players. To be successful, you need to be able to speak to their needs and desires.
9. Not Tracking Results. If you don’t know what’s working and what isn’t, how can you make any improvements? Analyze all your data and figure out the perfect strategy.
10. Changing Your Marketing Often. Many casino affiliates think that by diversifying their marketing techniques they will keep players engaged and attract new ones. This isn’t true. If your audience continues to respond to your promotions, don’t change a thing! Until the results show otherwise, stick to the things you are doing right.
Are you guilty of any of these? Do you know any others? Feel free to share your thoughts with us and to ask any questions regarding your website marketing technique.