[caption id="attachment_20983" align="alignright" width="299" caption="Bad links matter more than ever."][/caption] Link networks and exchanges have been a core SEO building block for years and whether they were good or bad links didn't much, until recently. Google is putting more weight on whether links are relevant, organic or both. That's sent gaming affiliates scrambling to make…
[caption id="attachment_21130" align="alignright" width="190" caption="Are your links about as natural as Flaming Hot Cheetos?"][/caption] Unnatural links are the hot topic in the SEO world this month. Unfortunately, most webmasters don't know the difference between organic links and links that are as natural as Flaming Hot Cheetos. In a recent blog post titled, Can There Really…
Much like Panda, the Google Penguin update has caught a lot of people by surprise. Interestingly enough it seems that it really is only the worst offenders that have been caught out, or those unfortunate enough to have been hit by a negative SEO campaign recently. If you’re doing this sort of link building; stop…
This is a commonly known fact, but if you want to be successful at something, the best way to do it is to take a look at other people who are already successful, and then mimic their actions in your own environment. And this is exactly what we’re doing today. We’re taking a look at…
We’ve heard an awful lot about Author Rank and the Link Apocalypse in recent weeks. The fact of the matter is that this is going to massively impact the gambling affiliate sector more than most in the online world. Whether we like to admit it or not we are in an industry where a lot…
Link exchanges are a core SEO technique that have come under heavy scrutiny recently thanks the latest Google algorithm updates. There’s no telling how long this method is going to be a worthwhile pursuit for amping up page rankings. But until anyone hears otherwise, it’s probably a good time take a look at all your…
Social media is constantly gaining more and more significance for SEO even as we speak. In fact, social media and SEO is big part of the inbound marketing movement. Sharing information with others and making your website popular through word of mouth is essentially what inbound marketing is about (diagram below). And what other better…
[caption id="attachment_19373" align="alignright" width="276" caption="Google's hold over webmasters is undisputed."][/caption] Last week we reported that Google is cracking down on sites that engage in what the search engine giant calls "unnatural linking practices." While plenty of webmasters have received warnings that engaging in the practice could bring on penalties, many of them weren't really certain…
[caption id="attachment_19142" align="alignright" width="281" caption="Google is cracking down on 'unnatural links'"][/caption] Google is cracking down hard on sites with an overabundance of links pointing their way that are deemed unnatural and artificial. This latest move is part of a major campaign by the search giant against sites utilizing various black hat SEO techniques, including backlinking (which didn't…
If we were to dissect link building (i.e. link campaign building) and the reasons why people decide to spend time and money on it there would be two main answers: Building links to get high rankings on Google and other search engines. Building links to get new traffic to their websites. These two might sound…
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