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How to Execute a Future Proof Link Building Campaign

[caption id="attachment_25466" align="alignright" width="230" caption="Link building is a hands on, labor intensive project these days."][/caption] While trying to bounce back from the impact of Google's recent Penguin update, many webmasters have serious questioned whether link building is still a valid SEO strategy. The truth of the matter is that quality link building techniques are still…

Is Link Building Really Dead?

Is link building dead in the post-Penguin world? That’s a question that’s been consuming  the SEO world since Google’s latest update was unleashed back in April. It’s also a   question we posed to the panelists at the recent CAP SEO Roundtable called, How Gaming Affiliates Can Recover from Penguin. Here’s what Bastian Grimm; Kay Schaefer;…

Unconventional Link Building Strategies

Link building used to be one of the more straightforward SEO practices. After all, between paid link exchanges and article directories, webmasters could just plug and play. But that's not how things work in the post-Penguin update world. These days, the emphasis is on organic link building strategies that won't draw Google's attention. Modern link…

Why Link Buying is a Bad Idea

Ever since the Penguin update, links have moved to the center of the SEO universe. We all know that Google is looking for white hat, organic link networks that are the SEO equivalent of doing your grocery shopping at Whole Foods. While that's great for some folks, there are plenty of site operators who aren't quite…

Content-Based Link Building Strategies Beat Penguin Every Time

Anyone who follows SEO news knows that content based link building is the heir apparent to paid link networks. Of course talking about this new link building strategy and actually implementing it into your content marketing strategies are two, entirely different matters. Shifting away from paid link networks and other less-than-Penguin-friendly strategies takes time, but…

Linkbaiting: How To Do It

Linkbait is content that's designed with the express intent of gaining inbound links. It's also one of those concepts that sounds pretty simple, until you really start digging in. Do a little research on the subject and you'll find that creating top notch linkbait is more of an art than pure science. So let's take…

Link Building in the UK Market

Whilst it is true that there are many similarities across countries and markets, there are one or two specific idiosyncrasies that makes link building in the UK a little bit different to other markets. A lot of them do relate more to baiting for links rather than building them in the old-fashioned sense of the…