Rise of the Celebrity Endorsement

[caption id="attachment_35978" align="aligncenter" width="282" caption="Jackpotjoy's Barbara Windsor"][/caption] For a long time, it seemed that celebrity endorsements were for big brands and big budgets. That isn’t to say that brand ambassadors like Pokerstars' Rafa Nadal, 888’s Shane Warne and Jackpotjoy’s Barbara Windsor come particularly cheap, but there are other options out there. In recent years, this…

Social SEO for the Asian Market: AAC Recap

At AAC 2013, I covered basic to intermediate SEO techniques for the search engines, Baidu and Naver. With Baidu having the majority market share in China and Naver dominating the South Korean they have become key areas in Asian search. The Asian market is becoming more and more enticing as the western space becomes increasingly…

5 Link Building Tools Affiliates Should Invest In

Now I know there are many posts around about tools, and a lot of these tools don’t come cheap. They're definitely not going to be within every affiliate’s budget. The end product should have you spending less time researching thus more time outreaching and as a result getting more links meaning better rankings (in theory).…

Don’t Rush Into Link Disavowal

Right, so today the whole SEO and Affiliate industries have been abuzz with news of the Google link disavow tool arriving. A certain SEO (me) even said on a panel in BAC last weekend that he’d be amazed if it ever even arrived. Well, at the time, it was a slight exaggeration, but it definitely…

Is Facebook Extorting Gambling Companies?

It should also be noted that this article represents the views of the author and not necessarily those of the staff at CAP. The following (true) story shouldn’t come as a surprise to most affiliates, and I’m sure we can stir up a few strong reactions to Facebook from this audience-- from its company value…

Search Engine Alternatives to Google

Now a lot of affiliates are saying Google hates affiliates, and based on what happened with the Penguin update and Panda updates, one could argue that they do. As we all know, not all affiliate sites are poor quality, thin content farms spammed to the top with links. Let's say you were hit, and you…