Internet giveaways are a crucial piece of the content marketing puzzle and just about every web publisher has used them at one point or another. That said, the fact of the matter is that most prize packages offered online simply aren't that great. That's unfortunate because contests and giveaways are a great vehicle for harvesting…
Is persuasion a key element of your overall content management strategy? On some level, that's probably what all your content is geared towards, but how well are you really doing when it comes to actually persuading blog readers to become players? If you're like most content…
Implementing an effective content marketing can be a lonely, frustrating affair. There's no shortage of web publishers who've put blood, sweat, and tears into a plan only to watch it fizzle out when the content just goes nowhere. If you've ever put in the work but just can't figure out why your social media reach…
How would you describe your long-term content marketing plan? If you're like most web publishers, you use terms like, long haul, slog, or ongoing torture. But it doesn't have to be that way. Sure, content marketing can feel like drudgery, that's why it's up to you to insure that your content plan is continually refreshed…
Have you ever felt a deep sense of dread when the words, "launch a new blog," appear on your content marketing plan? If you have, you're hardly alone. Launching a new blog from the ground up is one of the toughest jobs in the web publishing world, and it's also utterly unavoidable. The most challenging…
There's no denying that content marketing is a never-ending grind. Coming up with new, and engaging, content is enough to tax even the most enthusiastic and creative web publisher. Fortunately, there are plenty of ways to breath new life into your content marketing strategy that are affordable and relatively easy to implement. These methods, collectively…
Since the dawn of the world wide web, publishers have been told one Golden Rule over and over - content is king. This mantra has been repeated by everyone from Bill Gates to Matt Cutts. Now that we've moved on Web 2.0 (or 3.0 or whatever we're actually at) some SEO experts are wondering if…
You don't have to be an experienced content marketer to know that the digital marketplace is an incredibly competitive business environment. And, if you're doing a good job and creating high quality, you can count on seeing your work copied, if not stolen outright, by your competitors. So how can you possibly defend against plagiarists…
Here's something that most web publishers will readily admit, regular blogging can be a major headache. That's why so many potentially profitable blogs are neglected, or abandoned entirely. Fortunately, breathing life back into a comatose blog is something that can be done with a little effort and fair amount of basic content marketing. If you're…
When was the last time you cultivated your online brand? If it's been a while, or you didn't know you had one at all, it's time to start taking some action to make certain you're presenting your best possible face to the internet. The good news here is that building, and maintaining, your online brand…
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