When was the last time you cultivated your online brand? If it’s been a while, or you didn’t know you had one at all, it’s time to start taking some action to make certain you’re presenting your best possible face to the internet.
The good news here is that building, and maintaining, your online brand doesn’t have to be a time-consuming venture. Here are a few tips for building an a personal online brand that will boost both your credibility and your overall web presence.
When was the last time you entered your own name into a Google search? This is the first step in building an effective online brand and it’s much more than an exercise in vanity.
Besides establishing a baseline for where you’re at today, this will also help you know what you’re up against. Are there other people with your same name that pop up in the results and are they the kind of people you want to be associated with?
If they aren’t, you might want to take steps to disambiguate yourself from them, such as using a middle initial or middle name on your content and social media.
Present a Consistent Presence
Effective branding is all about consistency over the long term. Content marketing experts like Neil Patel suggest creating an online style guide that clearly defines your brand and covers everything from a color palette to font styles and even how often you’re supposed to update your headshots (yes, you should definitely use your own picture online).
The more consistently you present your brand over time, the more effective your brand will become.
Define Your Audience
It’s a big world out there and you can’t market yourself to everyone. What you can do, however, is market your online brand to an audience that’s going to appreciate it.
Don’t make the mistake of trying to be everything to everyone. Just take a look at casino affiliate marketing success stories like Nik Zugic from Latest Casino Bonuses. Zugic covers an incredible amount of ground while still focusing on a core market, bonus hunters.
The more you can focus your personal brand on your core audience, the better off you’ll be.
Building your own personal online brand doesn’t have to be a time-consuming affair, but it’s definitely something you want to take seriously. After all, first impressions count, even on the internet.