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Is Humor the Key to Competitive Content?

Can a good sense of humor help small-time casino affiliates level the playing field against their big-time competitors? That's the conclusion content marketing guru Neil Patel came to in a recent blog that should be quite interesting any affiliate who struggles with the challenges of content marketing. Of course humor needs to be expressed in…

Five Content Marketing Tips Affiliates Should Never Forget

Content marketing fads come and go (remember the infographic?) but a few fundamentals definitely apply to this critical piece of the bigger web marketing puzzle. If you've been struggling with getting your own content marketing strategy back on track, here's a few fundamentals from SEJ's Julia McCoy you might want to consider. Video Matters If…

The Pros and Cons of Responding to Blog Comments

Blog comments are something of a double-edged sword for web publishers. On the one hand, user engagement is a great marketing tool that builds solid relationships with the people who are buying your goods and services. On the other hand, responding to comments can chomp off big bites of your workday and, sometimes, cause real…

Must-Have Content Marketing Tools

As the Internet gets filled with Penguins, Pandas and Pigeons, more and more web publishers are emphasizing content marketing over traditional SEO strategies. Besides shaking off a few of the challenges presented by the world's number one search engine, content marketing offers real value to your readers/players. After all, it's content they care about, not…

Are You Ready for Some Revenue? NFL Football is Officially Here

Are you ready for some revenue? Some NFL football revenue? Professional football is both the United States' national sport and national obsession. Every week massive audiences hunker down to watch, and wager on, NFL football across the land, and there's no reason to be missing out on this huge opportunity. For North American sports betting…