Breathe New Life into Your Content Marketing Strategy

When it comes to crafting an effective content marketing strategy the toughest part is coming up with the actual content. That's a problem that gets even tougher the longer you're actually implementing your strategy. While coming up with content is relatively easy, coming up with relevant content that sparks action from your readers over a…

Repurposing Content, the Value of Mining Your Own Archives

One of the biggest challenges web publishers of all sizes face on a daily basis is creating fresh, meaningful content. That daily grind can, however, be mitigated slightly by the practice of reusing or repurposing older content. This is hardly a new practice, but it's one that's worth revisiting and re-thinking as your website, and…

Unleash the Hidden Marketing Power of Customer Surveys

One of the best ways of figuring out exactly what your customers are thinking is to actually ask them through a survey. Thanks to a plethora of free and easy-to-use survey tools, unleashing the hidden power of surveys is a whole lot simpler than it once was. Here are a few tips to help get…

The Truth About Online Reviews

If you're like most web publishers and casino affiliates, you've probably got something of a love/hate relationship with online reviews. After all, online reviews give every customer, no matter how irrational or he or she may be, an open forum to blast your business to smithereens. But they also let your most satisfied customers work…

User Generated Content is Very Doable for Casino Affiliates

One of the biggest challenges casino affiliates of all stripes face on a daily basis is generating content. The content beast is one that must be fed continuously and those who ignore it do so at their own peril. Generating content is, of course, an expensive and time consuming prospect. That's where user generated content…

Is Your Content 'Quality' in the Google Sense of the Word?

Most reputable content producers go out of their way to produce articles, blogs and reports that live up to Google's standard of high quality content. After all, when Google can unleash an update like Panda, that devastated the content ecosystem of the day, their definition of high quality content is worth knowing. But do you…

How Worried Should You Be About Google Updates?

If you're doing business on the internet, you're doing business with Google. And if you're doing business with Google, you have to do business by Google's rules, and you have to live with Google's ever-changing algorithm updates. These updates, which happen almost continuously, range from the completely unnoticed to earth-shattering (Penguin, we're looking at you).…

Make Your SEO and Content Strategies Work Together

How well do your content marketing and SEO strategies get along? Is one driving the other or do they both exist in different worlds with very little overlap? These may sound like abstract questions, but if you're serious about driving traffic to your digital properties, you'll want to make certain that your SEO and content…

Light a Fire Under Your Content Marketing Plan

How would you describe your long-term content marketing plan? If you're like most web publishers, you use terms like, long haul, slog, or ongoing torture. But it doesn't have to be that way. Sure, content marketing can feel like drudgery, that's why it's up to you to insure that your content plan is continually refreshed…