Here’s something that most web publishers will readily admit, regular blogging can be a major headache. That’s why so many potentially profitable blogs are neglected, or abandoned entirely.
Fortunately, breathing life back into a comatose blog is something that can be done with a little effort and fair amount of basic content marketing. If you’re looking to back into the blogging groove, here are a few tips that can help you get started.
Dive Right Back In
Here’s a bit of good news, your old blog might not be as dead as you think. If you already have a blog set up and you’re happy with its look and feel, there’s no need to start from scratch.
In fact, content marketing experts like Neil Patel recommend breathing life back into your old blog by re-purposing your old content. Greatest hit packages like “Five Ways to Maximize Casino Bonuses” are great way to put this idea into action.
Bottom line, you don’t have to throw out the baby with the bathwater.
Talk to Your Audience
The best way to let your audience know that you’re breathing new life into your blog is by actually letting them know that your breathing new life into your blog.
This is the time to hit social media outlets and e-mail lists with announcements that you’re posting again. You don’t have to explain your whole story, just let them know that there are new posts up with information that’s useful to them.
Commit to Regular Blogging
Once you’ve gained a little blogging momentum, maintaining that momentum is absolutely critical.
That makes this the best time to institute some basic content marketing principles like keeping an idea file for potential blog topics; developing a cadre of guest bloggers; and adhering to a regular posting schedule.
Consistent blogging is one of the best ways of building and maintaining an audience over the long-term. And if you’re lucky enough to have an audience that’s willing to give your blog a second chance, it’s highly unlikely that they’ll be willing to give you a third chance.