Yesterday, we looked at what the experts are saying about preparing your mobile site for search engine optimization (SEO). Today, we’re looking at the actual phone networks and online gaming rooms that affiliates can market to mobile players.

Google more dominant
“Recent studies show that somewhere between 10 percent and 15 percent of searches are mobile, and Google — which claims 97 percent of all mobile searches — reported a 130 percent increase in mobile searches in the third quarter of 2010,” reports Practical eCommerce.

What’s more, Google’s Android allows for much more frequent updates than Apple’s tightly controlled iPhone technology. And the latest version of Android, Honeycomb, has just been upgraded: The result, Android 3.1, is reported to offer “some pretty impressive features for mobile gaming.”

“The keyboard component is especially useful for online bingo and online poker players,” per “It is often difficult to balance playing the game and using the on screen keyboard to chat with friends. Now, the capability to use a full, physical keyboard gives on-the-go players the ability to player their favourite games exactly as they would on their home computer or laptop.”

iPhone Phever
But let’s not get too carried away. As all the recent iPad and iPhone giveaways indicate, Apple’s mobile technology makes up for in pop cool what it may lack in market domination.

“The release of the iPhone has not just changed the mobile industry, but the video game world too,” says no less than Guinness Book of World Records Gaming Editor Gaz Deaves.

“The iPhone 4 was named the fastest-selling portable gaming system by Guinness after selling an estimated 1.5 million handsets on the first day it was released on June 24, 2010,” reports the Los Angeles Times.

And Apple has made big strides toward narrowing an earlier gap in availability due to its more restrictive software limitations.

Microsoft’s Skype factor
Microsoft’s recent $8.5 billion acquisition of Skype — marking the most that Microsoft has paid for any acquisition, ever — will almost certainly provide a huge boost of popularity and market share to its own mobile Windows device, “which would give Microsoft a well-known competitor to fend off Google Voice and Apple’s video-calling Facetime software,” notes

Casino affiliate angle
Many casino affiliate programs already have a strong presence in the mobile gaming market. Here’s a quick list of the most visible of these mobile gaming rooms:

Microgaming’s Spin3 technology powers many of these mobile gaming rooms, such as All Slots Casino Phone. That software is available across all Android platforms, so the list above, while covering the major operators, is not comprehensive.

The future
How will people interact with online gaming as mobile technology evolves? It’s a safe bet that people will be betting online in one form or another. Those affiliates who are early adopters of the programs above can expect to have a better understanding of the market, and get more advantages out of it both today and in the future.

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