Get Back to SEO Basics

Search engine optimization is a strange and fickle mistress. After all, SEO practices that are standard procedure one day can wind up being poison the next thanks to Google updates like Panda and Penguin. So what's a web publisher to do in an environment like this? How about sticking to the basics and avoiding gimmicks…

Mobile SEO, It’s a Very Different Animal

Do you remember back when you might have innocently thought, "How different can mobile SEO be from desktop SEO?" If you've ever had that thought, it was probably before you'd had much experience with mobile SEO. Crafting a site that's friendly to Google bots while also providing top notch user experience is something that's tough,…

Get Inside Your Customers’ Heads with ‘Search Psychology’

How familiar are you with the subject of search psychology? If you're like most of us, your knowledge in that area doesn't extend too much beyond, think like a search customer.  While that advice is quite solid, it's really just the tip of the iceberg when it comes to getting inside a searcher's head. If…

Google Completes Mobile-Friendly Algorithm Rollout

Google finished rolling out its new mobile search algorithm and, so far, its impact on the SEO world has been minimal at best. In mobile search circles, the long-awaited algorithm update was viewed as a game-changing update on par with Panda and Penguin. Respected search engine media outlets, like Search Engine Land, had spent weeks…

How to Create a Mobile Version of Your Site

If you're an affiliate marketer who heavily relies on good website design to attract visitors, there's no question that you need a mobile version of your site done properly. According to Stat Counter Global Stats, 34 percent of worldwide internet traffic comes from mobile as of December 2014. In December 2013, it was only around 23 percent.…

Google Readies Mobile Usability as Ranking Factor

Mobile usability is being added as a major factor in Google's mobile search results beginning on April 21. This new ranking factor is part of a Google's long-held plan for increasing mobile-friendliness and is a wake-up call for anyone who has yet optimized their sites for mobile users. In its official announcement on the subject…

Marketing to Mobile Sports Betting Players

Mobile sports bettors are pretty much a dream come true for the iGaming industry. These cutting edge players have shown a willingness to bet on their favorite teams, no matter where they are. According to Juniper Reports, mobile players dropped around $20 billion in 2011 and that number is expected to grow five fold by…