Tips For Transitioning your Desktop Players Into Mobile App Players

Transitioning your current desktop players into mobile app players is a profitable but daunting proposition for casino affiliates. On the one hand, mobile conversions help boost revenue streams and player retention by keeping your players on your sites. On the other hand, affiliates who offer their players a less-than-stellar mobile experience risk losing those players…

Keep Your Mobile Players In-App Through Gamification

Mobile apps are the new Wild West of the igaming world but, like their historic counterpart, they offer as many pitfalls as rewards. Plenty of igaming operators and affiliates have ventured into costly mobile app projects that are currently gathering virtual dust because they simply didn't connect with their intended audiences. So what's the solution…

Why Mobile Search Still Drives the Highest-Intent Players

Mobile search is the leading edge of web marketing for casino affiliates who are looking for quick conversions and high value players. The challenge for mobile-minded affiliates is understanding what makes mobile search, and mobile players, different from their desktop-bound counterparts. Once you've made that connection, adjusting your strategies to take advantage of the mobile…

App Store Optimization in the Mobile World

By now, you're surely more than familiar with search engine optimization (aka SEO). But what about App Store optimization (ASO)? Is there even such a thing? And more importantly, can you make your next app more visible and grow its App Store rankings by experimenting with some ASO practices? Here's our take: 1. App Icon…

4 Deadly Mobile Conversion Mistakes (And How to Avoid Them)

Taking care of conversion rate optimization on your site is probably the best investment you can make. After all, it's this one action that can even double your profits without any additional spending on marketing. That being said, working on mobile conversions is a lot different from seeking conversions on desktop. Here are the 4…

Secrets of a Successful App Launch

The sole fact of having an app should help you expand your business, reach new audiences, or offer the same audience one more way to interact with your brand. However, it's always better to prepare a simple launch plan that will help you multiply your results and maybe even make the whole project profitable from…

Mobile App Install Ads: Best Practices By Game Genre

Mobile ad spending is estimated to grow another 75 percent in 2014 and probably reach an all-time high. Right now, the global mobile ad market stands at $18 billion, an amount that's impressive by any measure. A big portion of those budgets go to promoting mobile games in multiple genres. The mobile game market, in…

Analyzing the Mobile User Experience Is Crucial to App Optimization

Getting your own app designed and created is one thing, but then analyzing how actual users interact with it and what you can do to make it better is something completely different. In fact it's often the latter part that's more crucial to your app's success. The core of the challenge is that you can…

Ladbrokes Leads in Mobile Product Satisfaction

Ladbrokes - one of the leading British betting companies - has really kicked their mobile game up a notch recently. As reported by eGaming Review Insights, Ladbrokes beats the competition when it comes to mobile and tablet product satisfaction. The original study / survey rated various operators across a number of specific parameters. The respondents…