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Using Facebook As A Player Acquisition Tool

Facebook is the undisputed king of social media with well over half a billion daily users. In 2011, the site brought in over $4 billion in ad revenue alone and, recently, they went public with an IPO that dominated the business world headlines for days. While the Facebook phenomenon is impressive it's still been something…

British Open Content Ideas and Promotions

The British Open is one of professional golf's most prestigious events and it's, arguably, the biggest tournament held outside of the United States. It's been contested on the third Friday in July , almost, every year since 1860 on one of nine of the UK's finest courses As one of golf's four majors, the Open…

Is Twitter Advanced Search a Good Tool?

Did you know that Twitter has its own proprietary, and pretty robust, search engine? Chances are that even some pretty hardcore Twitter users have never used this powerful tool. Twitter's advanced search feature is a self-contained search engine that allows users to search recent Tweets using some pretty sweet search tools. It even makes it…

Spanish Social Media Sites Gaming Affiliates Should Know

Now that the Spanish gaming market has, finally, opened it's time for gaming affiliates to get serious about marketing to Spaniards on their home turf. That means getting a hand on Spanish social media networks that go far beyond Facebook and Twitter. Like most other parts of the Western world, the people in Spain are…

Content-Based Link Building Strategies Beat Penguin Every Time

Anyone who follows SEO news knows that content based link building is the heir apparent to paid link networks. Of course talking about this new link building strategy and actually implementing it into your content marketing strategies are two, entirely different matters. Shifting away from paid link networks and other less-than-Penguin-friendly strategies takes time, but…

Twitter Ad Revenues Set to Triple – What Does It Mean for iGaming?

Twitter's advertising revenues could triple over the next few years to reach an astounding $514 million dollars. That's the prediction being made in a report by the research firm EMarketer. While that's great news for Twitter, it may not be such great news for iGaming affiliates and free speech advocates. Room to Grow Right now,…

Link Building Through Social Media

The rules of link building campaigns have changed a lot over the past few months as Google emphasizes organic social shares over paid link exchanges. Using social media to build links is a different game than what most affiliates are used to, but it's got plenty of benefits the old ways never offered. Here are…

UEFA Euro 2012 Betting Content and Promotions

The 2012 UEFA Euro 2012 Football Championship  is one of those events that's tailor-made for converting new players to online sports books. Just think about it for a moment; 16 national teams compete from June 8-July 1 in 31 matches. The winning team gets an automatic World Cup bid. The stakes are high and interest…

iGaming’s Social Media All Stars: Part 2

When life hand you lemons, you're advised to make lemonade. But making lemonade isn't especially easy when you've had your livelihood pulled out from under you. That's exactly what happened to professional poker player Shane Schleger a.k.a The Shaniac after Black Friday. But Shane didn't take his new situation lying down. Schleger took to Twitter…

Managing International Social Media Accounts

[caption id="attachment_21785" align="alignright" width="259" caption="Social media is a lot more than Facebook and Twitter."][/caption] Are you sending a consistent message across international social media networks? If you're not, you could be quietly damaging your brand. That the message of a new blog post on Searchengineland.com from Chris Liversidge titled, 5 Tips to Manage Your Multinational…