We can safely say that people are generally tired of all the changes happening at Google Search. There's one "animalistic" update after another and the craze doesn't seem to end anytime soon. So, how do you market your site on Google Search after Panda, Penguin, and Hummingbird? What has died permanently and what is alive…
Google refreshed its Top Heavy algorithm late last week in, yet another, move aimed at keeping end-users happy. The refresh announcement came via webspam chief Matt Cutts' official Twitter feed and read: SEO folks: we recently launched a refresh of this algorithm: http://goo.gl/3yk0Xo Visible to outside world on ~Feb. 6th. So far, it doesn't seem…
Google is now including large embedded videos in its regular search results page. So far the new functionality is mainly only used in searches that include song names, but it's expected that will change sometime in the near future. It's yet another indication of the growing importance of video content as part of a bigger…
The new ICE Gaming 2014 report lays bare what many in the affiliate marketing business know all too well; recent Google updates have radically altered the face of affiliate marketing. Here are a few of ICE's key findings about the state of SERPs in the gambling world. Anarchy in the UK The UK igaming industry…
Figuring out what's going on in the SEO world has become much more complicated since Google quit formally announcing updates last year. That doesn't mean the SEO train has slowed down or that SEO devotees have stopped attempting to read Google tea leaves. Here are a few SEO updates from January 2014 you'll want to…
Like it or not, SEO in 2014 is going to look a lot different than it did in 2013 but that shouldn't come as a big shock to anyone who follows the ever-shifting SEO landscape. Now that common practices such as link-building, and even guest blogging, are potential minefields, it's time for SEOs to focus…
Affiliate marketers who continually post up, "thin content," are in danger of earning themselves a penalty from Google. That's the word from Chris Nelson, the head of Google's search quality team in a posting on the Google Webmaster Central Blog. The warning came in response to, what Nelson says, is an uptick in scraped and…
Casino affiliates who've been dabbling in social media know that there is a world of difference between Facebook and Twitter that goes far beyond character counts and likes. The two social media giants cover some very different demographic territory and each one has its own set of advantages and disadvantages. For examples, Twitter's mobile advertising…
When we look at it, there are basically only two ways of driving traffic to your website (no matter if it's a one-layer affiliate site, or a massive online publishing and review magazine, or everything in between). On one side, there's paid traffic, and on the other, there's free traffic (also known as organic traffic).…
SEO best practices are a source of endless debate in the online world and with good reason. Google keeps a pretty close lid on its secret SEO sauce recipe, leaving affiliates to figure it out on their own in a never ending debate on SEO forums and blogs. With so many web publishers hashing over…
News in the iGaming and Sports Betting affiliate world moves fast.
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