Last year at this time Matt Cutts promised the SEO world that Google would start making penalty notifications a lot easier for web publishers to understand. Unfortunately, most SEO watchers, including the highly respected Barry Schwartz, agree that Google's penalty notifications are every bit as confusing as they've ever been. In a recent SearchEngineLand.com posting…
Amanda Brewer As the Canadian Spokesperson for Interactive Gaming Council (IGC), Toronto-based Amanda Brewer is the face and voice of the Canadian igaming industry. In this role, Brewer spends a lot of time working with provincial governments in an effort to bring players into regulated gaming markets and out of offshore sites. It's a big…
In 2014, Google seems to be more relentless about penalizing webmasters than ever before. The ongoing target right now is link building, and more accurately, unnatural link building. Now, the big problem about it is that Google isn't exactly clear about what they think is an unnatural link. And while it doesn't make our job…
Google doesn't necessarily like online betting. And while they can't disqualify any site just for being a betting site, they will make sure to examine the site's backlink profiles closely, and if they find anything shady, it's a manual penalty. This is exactly what happened to BetOnline a couple of weeks ago. The site wasn't…
Was March, 2014 the month that Google finally lived up to its promise to no longer announce algorithm updates? It sure looks that way. Though there were plenty of relevant news bits in the SEO world, and most of them coming in the form of Matt Cutts video announcements, there did not seem to be…
There are many kinds of data you can put to work through various promotion channels as an affiliate marketer, but on some level, they all fall into one of three groups: First-party data - every piece of information you've gathered yourself through your website, email marketing campaigns or other channels. Second-party data - information collected…
Comedian Jerry Seinfeld may hold the key to affiliate marketing success and his secret has nothing to do with "nothing." That's what super affiliate John Chow suggests in a recent blog posting titled, The Seinfeld Strategy for Making Money Online. Though Seinfeld is best known for a show that's, "about nothing," he's anything but a…
If you're not regularly using Google Webmaster Tools as part of your big picture SEO campaigns, you're missing out on a powerful analytical partner. When combined with the data crunching power of Google Analytics, this tool can give you a detailed view of how your SEO efforts are working and what you'll need to adjust…
There's an old expression that goes, "The enemy you know is better than the enemy you don't know," that's just as applicable to modern SEO as it was to ancient warfare. In a recent posting on SEOBook.com titled, Optimizing Against Competitors, writer Peter D., looked at some strategies SEO's can use for deciding how you…
Every month it seems like figuring out exactly what Google is looking for SEO-wise gets a little tougher. In that regard, February 2014 was a pretty typical month filled with minor updates and policy changes that, taken individually, didn't add up to much. The sum total of these changes, however, is pretty significant and shows…
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