There's an interesting study done by Chitika - the online advertising and PPC marketing company. What they say is that the visitor coming to your site from search is more likely to click an ad than any other kind of visitor (including direct visitors, social media visitors, even people browsing your site internally). Chitika goes…
Semantic search is based on algorithms that not only pay attention to the keywords when a user performs a search, but also try to understand the meaning behind those keywords. In plain English, this means that search is a lot more conversational in nature now than it was not that long ago. Ultimately, making the…
If you follow SEO at all you know that headlines screaming, "SEO is Dead!," have been around about as long as search engines have been around. The funny thing about 2013, however, is that this may have been the year when those headlines carry a nugget or two of truth in them. We know that…
The Duplicate Content Penalty is one of Google's least understood policies and Webspam Chief Matt Cutts has taken to YouTube to help clear the air. Cutts' video comes in response to the question, "How does Google handle duplicate content and what negative effects can it have on rankings from an SEO perspective?" and is packed…
Few news headlines send shivers of the spines of SEOs like, Google Rolls Out Algorithm Update. That's because almost every update sweeps away some commonly used SEO practice and replaces it with a couple of vague lines of instruction from some Google drone. In 2013, Google algorithm updates weren't quite as disruptive as they've been…
If you thought Google was done updating PageRank for the year, you were sadly mistaken. Late last week the search giant rolled out its second PageRank update of the year in a move that came as a big surprise to many SEOs. The update comes just a couple months after Google Web Spam Chief Matt…
Google is, for all practical purposes, the only game in town when it comes to web marketing. That's why catching a site ban from them is the Internet equivalent of a death sentence. Affiliates who find themselves in this situation can't be blamed for panicking. Fortunately, there are few steps that can be taken right…
November didn't feature much in the way of big updates and SEO news from Google, but that doesn't mean there wasn't a lot of news for SEOs. Last month was more about clarifying how to use the SEO tools you've already got. Beef Up Your SEO with GWT -Google Webmaster Tools (GWT) isn't the first…
SEOlytics is an affordable solution for anyone who's looking for reliable data and isn't interested in Moz or Raven Tools for some reason. The Pricing and Plans SEOlytics offers three main packages: Starter. This one is free, which is something we don't see every day. However, the functionality is a bit limited so its main…
A lot of web publishers and affiliates think Google doesn't do much to help SEO efforts but, according to a recent blog posting on SearchEngineLand.com by Susan Kelly, that's not really true. In her posting titled, 6 Ways Google Webmaster Tools Can Improve Your SEO Strategy, Kelly outlines how SEOs can use Google's own equipment…
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