When it comes to getting free visitors from around the web, SEO is only part of the game. An equally important thing is making sure that those free visitors convert - that they take whatever action you want them to take. In other words, all your SEO efforts will mean nothing if you're then failing…
Google's announcement last month that it was putting an end to the author photo and Google + count components of the Google Authorship program took many in the SEO world by surprise. After all, author photos were a big part of the program that was designed to make author authority a bigger part of the…
Google updates its search algorithms hundreds of times a year tweaking everything from how it presents Turkish weather reports to how it weighs factors like in- and outbound links. While this constant updating is great news for Google end-users, it's a genuine headache for web publishers who are left trying to figure out how these…
Is there a bigger minefield on the SEO landscape than link building? In the post-Penguin world, link-building techniques that were once considered money-in-the-bank are now more like, go-directly-to-jail-do-not collect $200. As damaging as the impact of the Penguin update was, it’s nothing compared to the damage web publishers are doing to themselves by hanging on…
To give you the short version of the story, Google has just entered the domain registrar business. It's also kind of strange that they've decided to make the move this late, considering all the types of services they've been offering for years now. Being a domain seller surely fits well into their other properties and…
Are you familiar with co-occurrence analysis? If not, you’re missing out on a solid opportunity to do an end-run around Google’s increasingly stingy policies regarding keyword data. Co-occurrence analysis, or content quality analysis as it’s sometimes called, gives web publishers a slightly more robust view into the keywords that are driving traffic to their sites.…
Producing new content regularly is only one half of the content marketing puzzle. In fact, if you want to make content a true marketing tool and drive new leads through it, you will have to do a lot more. Mainly, you will have to focus on making your content sharable and promoting it directly to…
The SEO overlords at Google were pretty quiet during the month of June but maybe that’s because they were so very busy rolling out Panda 4.0 back in May. In fact, many of the stories that made SEO headlines in June were a direct result of the blowback caused by the Panda rollout. Google, it…
Google's recent Panda 4.0 update was the latest in a string of algorithm updates that should be sending a clear signal to web publishers of all kinds - Google is very serious about quality content; site relevance, and user interaction. Anyone who doubts the previous statement should take a long, hard look at the sites…
Did you know that Google crawls pages on websites in direct proportion to their approximate page rank? It's a concept called, crawl budget or crawl rank and it could be having a very big impact on your sites - especially if they've got a lot of pages. According to a recent posting on CalvinAyre.com by…
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