Google is very serious about cracking down on spammy queries and websites and are proving that point with the release of their Payday Loan 3.0 algorithm. Payday Loan 3.0 comes right on the heels of Payday Loan 2.0, which itself was only launched a few weeks back. It is, however, a very different and very…
In the early days of the web, search engine optimization was a fairly simple affair. Back then, all it took to achieve keyword dominance was a well-placed link and fairly repetitive use of your chosen keyword. My how things have changed. Today's SEO world is insanely complicated; constantly in flux; and plenty of folks aren't…
Google kept the SEO world on its toes last month with a pair of major updates that impacted some of the web’s biggest sites. But Google wasn’t the only one dishing out headaches in the month of May. Thanks to a major ruling from the European Union, Google may be making major changes to their…
What's the most effective SEO tactic in 2014? The folks at MarketingProfs.com recently asked that question, along with a few follow-ups, of their readers and the results provide a clear picture of the challenges faced by web publishers every day. If you've been struggling with implementing your own SEO campaigns, the insights provided by MarketingProf's…
Google Authorship is Google's attempt at rewarding content creators who buy into their vision of a web filled with quality content. The idea behind the project is that good writers, and the authority sites they write for, will be rewarded with higher SERPs and increased exposure in search results. It's an ambitious idea that's required…
After an extended period of relative silence on the algorithm update front, Google rolled out two major updates this week; Panda 4.0 and Payday Loan 2.0. The dual algo update represented a one-two attack against spammy content (Panda) and spammy queries (Payday Loan). This was also one of the first times many SEO watchers could…
Google’s recent secure search expansions have led many web publishers to wonder whether the insights they once gleaned from web analytics are a thing of the past. In a recent posting on SearchEngineLand.com titled, The Aftermath: Clafications & Expert Reactions to Google’s Move to Secure Paid Search Queries, a number of SEM experts weighed in…
Is SEO an art or a science? If you used the reams of scientific data published in esteemed journals like Search Engine Land and Search Engine Journal, you’d have to err on the side of science. Now if you were simply judging by the number of web articles titled, SEO Myths Debunked, you’d have to…
Did Google roll out any major algorithm updates during the month of April? That's a good question that doesn't really offer a good answer. While it seems safe to say that Google did something last month - they do something every month, right?- the only search engine that matter is definitely following through on their…
binaryoptions.net.au Binaryoptions.net.au isn't just Australia's top binary options site, it's one of the top binary sites in the world. Despite its massive reach, this site still manages to keep its content both serious and accessible. The site is run by Chris Morton, an affiliate marketing and igaming industry veteran who has been in the game…
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