For years now, Google has been known for altering the meta description of our content on their results pages - something we don't always appreciate. In short, what Google does is it goes through the content of your page, looks for a phrase that's related to whatever the user is searching through Google Search, and then displays…
August is a quiet month in most industries and the SEO world is no exception. Last month didn't include too many earth-shattering developments from any corner of Google or the SEO industry as a whole. Of course that doesn't mean there wasn't a steady stream of news coming from the industry during August, 2014. Here…
Affiliate marketing sites, and the people who run them, are challenged with creating websites that function as both content providers and salesmen. Maintaining a balance between those two functions, however, is a factor that will seriously impact the number of players you convert and the number of zeros on your bottom line. If you're serious…
No algorithm update has caused more chaos, heartbreak and grey hairs than Google's Penguin update of 2012. Taking aim at non-organic link building, the Penguin tore shredded accepted SEO techniques, such as paid linking, and left web publishers with some seriously time-consuming clean-up projects. Even worse, Penguin data refreshes have been few and far between,…
Search engines are still the main tool people use to find relevant content, products, and basically anything else that's of interest to them at the moment. Platforms like Twitter or Facebook are still far behind when it comes to driving targeted traffic. This is due to the fact that when people search, they are basically ready…
UK-facing online sports betting operators are poised to take a big revenue hit when a new, 15% point of consumption tax (POCT) takes hold on December 15. The tax is part of the he Gambling (Licensing and Advertising) Act 2014, which includes new rules on who needs to hold UK gaming licenses. By levying a…
[caption id="attachment_41264" align="alignright" width="244" caption="Joshua Chan"][/caption] LatestCasinoBonuses is the proud new owner of GamesandCasino, which was originally founded and started by iGaming legend, Dominique. She sold the site in the beginning of this year but due to the magnitude of the site the new owners felt strategically it was best to sell. LCB was more…
July 2014 was a pretty quiet month for SEO news but a very busy one for hive mind at Google. Besides launching a new algorithm update, the search giant has been slapped with some more interesting "regulations" over in Spain. Of particular note to the SEO world is some very interesting news regarding a man…
Paid search is that exclusive neighborhood of the search world where a fat wallet is all it takes to stand out at the top of the page. Not surprisingly, that elite status has made it a prime area for massive growth from search engines, no matter how big their market share. (That means Bing offers…
What kind of return on investment (ROI) do you expect from your investment in SEO campaigns? If you’re like most independent affiliates and web publishers you don’t necessarily have a handle on what the dollar amount of that ROI, but you figure it has to be something. Right? Maybe not. In an intriguing post on…
News in the iGaming and Sports Betting affiliate world moves fast.
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