According to Mobile Marketing Watch, mobile ad spending grew by more than 100 percent in 2013. This has resulted in a lot of new insights and experience under everyone's belt. So today, we're taking a look at some of the most effective strategies out there. 1. Cross-Channel Promotion Works The average CTRs on email are…
While landing pages have been around for quite a while, the concept of responsive landing pages is rather new. Nonetheless, if you want to stay relevant in the growing mobile web, it's about time to look into this topic more deeply. To give you a good starting point, here are 12 interesting templates for responsive…
What's the best premium for converting mobile players? According to a new study from Commercial Intelligence, as reported on in EGR Mobile, deposit bonuses and free money pots are the top attraction for smartphone and tablet based gamblers. The study, which queried more than 2,000 mobile gamblers across the U.K. last July and asked them…
Mobile marketing is great technique for drawing in new customers, but did you know it's also an excellent tool for retaining your current customers? Casino affiliate who can successfully mix mobile marketing strategies are with best practice push notification techniques, can get a lot more mileage out of their core player base. According to a recent…
It's reported that mobile sales account for 16.6% of all online sales (link), and that 17% of them come from in-app purchases (link). Mobile retargeting is all about following your visitors across various online sites they go to, and the various things they do on those sites. Having this user path at your disposal, you…
Mobile gambling is opening up a whole new dimension of the igaming spectrum and mobile apps are a huge part of the growth. According to a recent study by Flurry Analytics, worldwide mobile app use was up 115% in 2013 from the previous year. That massive growth includes a whopping 203% increase in social and…
Mobile casino gambling is growing at a breathtaking pace in all corners of the world as everyone and their brothers are getting their hands on smart phones. This isn't a vertical that's about to explode, it's a vertical that's exploding right now. But while operators and players are taking full advantage of the mobile gambling…
Geo-targeting is moving to the masses thanks to some new functionality on the Google AdWords Enhanced Campaigns dashboard. That's huge news for affiliates who want to harness the power of geo-targeting for their search engine marketing campaigns. All this new geo-targeting firepower gives advertisers an opportunity to pick apart end-user location data in the same…
Mobile casino gaming is shaping up to be one of the most influential forces to ever hit the igaming world and much of its success is being driven by state-of-the-art geolocation technology. Geolocation allow apps and websites to easy pinpoint their end-users' location and tailor content and offers accordingly. In the United States, geolocation software…
Mobile is more than important in today's online space. In fact, in a couple of years, we'll see the majority of users accessing the web through mobile devices. For that reason alone, every site owner has to take care of their mobile presence. Yet as it turns out, not everyone realizes this. So today, we…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
