If you're one of those people who like to explore different opportunities when it comes to promoting your affiliate offers then you've surely looked into the mobile app space already. In general, apps are all fine and dandy, but the problems start when you try developing a purely gambling-centered app and then putting it in…
Ever since online marketing has entered the mobile space, there have been problems with tracking user behavior effectively. And "effectively" is the keyword here. Basically, the problem with mobile is that there are many possible actions every user can do with their device. For instance, there's browsing the web through a mobile browser, there's installing…
If you followed web marketing and technology news over the last year, you know that the mobile revolution is upon us. Across the world, consumers are increasingly reliant on their mobile devices; manufacturers are developing more advanced smart phones and tablets; and marketers are figuring out how to reach those end-users with increasingly sophisticated mobile…
What's the fastest growing advertising vehicle for web marketers in 2013? With nearly $10 billion worth of inventory snapped over the last 12 months, that title goes to mobile advertising. According to a recent report from PerformanceInsider.com, buyers dropped approximately $9.6 billion on mobile advertising vehicles in 2013. That's up from just $4.36 billion the…
One of the main challenges when promoting your new mobile app is convincing users to sign up and register a new account so they can experience the full value of the app. The problem with this is not only that users simply don't want to be forced to remember yet another login and password. They…
Mobile gaming is an incredibly hot topic in igaming circles and is regularly touted as the greatest thing to happen to the business since the web itself. While there's plenty of evidence that mobile gaming is definitely on the rise, some voices in the industry are wondering whether the gap between mobile dreams and mobile…
Google's main mobile platform - Android - is constantly on the rise, attracting more smartphone and tablet owners. The system isn't as popular as iOS among developers yet, but it certainly can't be neglected as something that affiliates need to understand and get familiar with if they want to expand their businesses to new audiences.…
Paddy Power will be beefing up its mobile portfolio over the next few months with a slew of new mobile and tablet gaming apps. It's a big commitment to the rapidly growing mobile market space that builds on the company's already successful mobile suite. The new mobile apps were announced in Paddy Power's H2 2013…
It seems like these days everything is about mobile and being on your prospective customers' phones. To be honest, it's hard to argue that mobile isn't important for the marketer of today. And there's nothing better than getting your hands on some fresh traffic sources that will help you make your affiliate business grow. So…
The National Hockey League (NHL) is launching a new mobile gaming app with the hopes that it ignites interest in the exciting, but struggling, sport. It's all part of a big picture strategy designed to make professional hockey a lot more appealing to a younger demographic. NHL officials are working with NeuLion, a video tech…
News in the iGaming and Sports Betting affiliate world moves fast.
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